The Evolution of Competitive Intelligence: A Systemic Approach to Organizational Management

An integrated approach to competitive intelligence (CI) promotes a deeper understanding, and CI appears to be evolving into a systemic view with an integrated approach across all organizational management processes. Individual components of CI were previously considered mainly as specific functional responsibilities, but today they are also considered from a conceptual perspective and organizational management. Such approach must include an increasing number of elements and ensure their mutual interaction and management, resulting in an increasingly complex model.