Trekking through the COVID-19 challenge: a case study of Junoon Adventures

ABSTRACTThe travel and tourism industry was one of the worst hit by the COVID-19 pandemic. The impact of the pandemic was still weathered by the large companies with capital, but smaller travel and tourism companies had to completely reimagine their offerings and plans and yet scramble to sustain. This case study is of one such small travel and tourism company named “Junoon Adventures” located in India. This case study not only presents the survival of a small Indian company but also provides lessons on how “organizational memory”, “geographical advantage”, and “employee attitude” together formed the perfect mix to weather the wrath the COVID-19 pandemic unleashed on the travel and tourism industry. This case study is prepared with primary data from the extensive interviews of the company founder and other employees, supplemented by secondary data from public reports.KEYWORDS: COVID-19travel & tourismIndiateam buildingorganizational culture Disclosure statementNo potential conflict of interest was reported by the authors.Notes1. World Travel and Tourism Council, Economic Impact Research. Accessed on July 28, 2023.URL: https://wttc.org/research/economic-impact2. Junoon Adventures website: https://junoonadventure.in/discover-junoon/3. MHA issues new Guidelines: Unlock 4 opens up more activities outside Containment Zones, Strict enforcement of lockdown in Containment Zones till 30th September 2020, Ministry of Home Affairs, Press Information Bureau, 29 August 2020, available at: https://pib.gov.in/PressReleseDetail.aspx?PRID=16496234. Annexure-1 National Directives for COVID-19 Management, Guidelines for Phased Re-Opening (Unlock 2), Ministry of Home Affairs Order No. 40-3/2020-DM-I(A) dated 29 June, 20205. Know the Monsoon, Monsoon Online, available at: https://mol.tropmet.res.in/know-the-monsoon/