POTENTIALS OF INTERACTIVE WEBSITE IN IMPROVING VISITORS’ AWARENESS ON LANDSCAPE HERITAGE

Abstract: The development of interactive websites plays an increasingly important role in landscape heritage and edutourism, revolutionising how visitors interact with and learn about historical and cultural sites. However, most websites on heritage sites only have basic features, whereas the maps only show the locations of the attractions. This study focuses on developing an interactive website that incorporates interactive maps and illustrated narratives to promote the landscape heritage of Taiping, Malaysia for edutourism. The study examines how these elements work together to improve visitors' knowledge and awareness of Taiping's heritage values. Through a mixed-methods approach involving content design process, website design and user experience surveys on 354 respondents, the study evaluates the effectiveness of the interactive website on visitors' learning experiences and appreciation of heritage. Findings highlight the increased awareness of the heritage values of Taiping from the combined approach in fostering deeper connections, self-guided learning, and immersive exploration. The study's contribution lies in its insights into the potential of an integrated interactive website to reshape edutourism, creating dynamic digital platforms that enhance the synergy between modern technology, cultural heritage, and experiential learning. Keywords: Interactive Maps; Heritage; Landscape; Tourism; Website Design