Суспільна мобілізація як зміна ціннісних пріоритетів

The article is devoted to the analysis of current socio-political changes caused by the full-scale Russian military invasion of Ukraine. The author emphasises the axiological nature of these changes. It is shown that the criminal, unprovoked Russian military invasion of Ukraine in 2022 not only dramatically changed people's lives, but also affected the structure of value orientations of Ukrainian citizens. A real threat to the state, its sovereignty and territorial integrity has united and mobilised Ukrainian society, and changes in the value priorities of the Ukrainian population have become the basis of its value and orientation unity.It is argued that value-oriented unity is a key characteristic of the system of social relations, based on the closeness of assessments, attitudes, consensus of values, positions on the most socially significant events, motivates behaviour and influences the choice of behavioural models of citizens. The author substantiates the thesis that the ability of Ukrainian citizens to mobilise and unite in countering Russian aggression is the result of the formation and development of civil society in Ukraine, its development on the basis of self-organisation and mutual assistance.Some indicators of the emotional state of Ukrainian citizens are analysed. It is emphasised that the prevalence of negative emotions is objective, and the change in dominant feelings is a certain psychological reaction to the lack of expected quick and unconditional positive results. It is shown that despite the high level of psychological tension, society remains consolidated, and national unity remains the basis for countering Russian aggression and one of the conditions for victory in this war. The author proposes some directions for strengthening social unity and mutual assistance, shaping public opinion and increasing the level of trust in the authorities.