二十三年的数字品牌:系统文献综述

Q3 Business, Management and Accounting International Journal of Electronic Marketing and Retailing Pub Date : 2023-01-01 DOI:10.1504/ijemr.2023.10059806
Ayu Krishna Yuliawati, Vanessa Gaffar, Nurdin Hidayah
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Twenty-three years of digital branding: systematic literature review
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来源期刊
International Journal of Electronic Marketing and Retailing
International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management
CiteScore
2.30
自引率
0.00%
发文量
54
期刊介绍: The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.
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