{"title":"相信我，我很有名:我让有吸引力的名人成为慈善组织的可靠代言人","authors":"Thomas Leclercq, Etienne Denis, Steven Hoornaert","doi":"10.1080/0267257x.2023.2289370","DOIUrl":null,"url":null,"abstract":"Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"21 6","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations\",\"authors\":\"Thomas Leclercq, Etienne Denis, Steven Hoornaert\",\"doi\":\"10.1080/0267257x.2023.2289370\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...\",\"PeriodicalId\":51383,\"journal\":{\"name\":\"Journal of Marketing Management\",\"volume\":\"21 6\",\"pages\":\"\"},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2023-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/0267257x.2023.2289370\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2023.2289370","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations
Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...
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