{"title":"分析基于区块链的酒店预订应用程序的早期采用者:人口统计、心理和服务相关因素","authors":"Strebinger, Andreas, Treiblmaier, Horst","doi":"10.1007/s40558-021-00219-0","DOIUrl":null,"url":null,"abstract":"<p>To successfully introduce blockchain-enabled booking platforms in the tourism and hospitality industry, providers need to understand their target audiences. We present the results of a survey of 505 US consumers who, in a simulated hotel booking scenario for a leisure trip, picked between traditional Online Travel Agencies (OTA) and a blockchain-enabled booking app with varying degrees of services, discounts, and brand recognition. We find that blockchain-enabled booking apps that meet the following three conditions could attract up to half of the market: (1) offer discounts over OTAs, (2) provide services which go beyond mere booking, and (3) have well-known brand names. In a series of three nested logistic regressions, we investigate the impact of demographic, psychographic, and service-related traveler characteristics. We find that early adopters of blockchain-enabled hotel booking platforms will be young and highly educated. Potential cost savings over OTAs will also attract travelers with lower incomes and from larger households. Other traveler characteristics that facilitate adoption include a high preparedness to take risks, high IT innovativeness, prior familiarity with blockchain technology, and, mediated through IT innovativeness, a high Generalized Sense of Power. Male travelers are more likely than female travelers to be early adopters due to their higher familiarity with blockchain technology.</p>","PeriodicalId":46275,"journal":{"name":"Information Technology & Tourism","volume":null,"pages":null},"PeriodicalIF":6.3000,"publicationDate":"2022-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"14","resultStr":"{\"title\":\"Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors\",\"authors\":\"Strebinger, Andreas, Treiblmaier, Horst\",\"doi\":\"10.1007/s40558-021-00219-0\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>To successfully introduce blockchain-enabled booking platforms in the tourism and hospitality industry, providers need to understand their target audiences. We present the results of a survey of 505 US consumers who, in a simulated hotel booking scenario for a leisure trip, picked between traditional Online Travel Agencies (OTA) and a blockchain-enabled booking app with varying degrees of services, discounts, and brand recognition. We find that blockchain-enabled booking apps that meet the following three conditions could attract up to half of the market: (1) offer discounts over OTAs, (2) provide services which go beyond mere booking, and (3) have well-known brand names. In a series of three nested logistic regressions, we investigate the impact of demographic, psychographic, and service-related traveler characteristics. We find that early adopters of blockchain-enabled hotel booking platforms will be young and highly educated. Potential cost savings over OTAs will also attract travelers with lower incomes and from larger households. Other traveler characteristics that facilitate adoption include a high preparedness to take risks, high IT innovativeness, prior familiarity with blockchain technology, and, mediated through IT innovativeness, a high Generalized Sense of Power. Male travelers are more likely than female travelers to be early adopters due to their higher familiarity with blockchain technology.</p>\",\"PeriodicalId\":46275,\"journal\":{\"name\":\"Information Technology & Tourism\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":6.3000,\"publicationDate\":\"2022-01-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"14\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information Technology & Tourism\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1007/s40558-021-00219-0\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Technology & Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s40558-021-00219-0","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors
To successfully introduce blockchain-enabled booking platforms in the tourism and hospitality industry, providers need to understand their target audiences. We present the results of a survey of 505 US consumers who, in a simulated hotel booking scenario for a leisure trip, picked between traditional Online Travel Agencies (OTA) and a blockchain-enabled booking app with varying degrees of services, discounts, and brand recognition. We find that blockchain-enabled booking apps that meet the following three conditions could attract up to half of the market: (1) offer discounts over OTAs, (2) provide services which go beyond mere booking, and (3) have well-known brand names. In a series of three nested logistic regressions, we investigate the impact of demographic, psychographic, and service-related traveler characteristics. We find that early adopters of blockchain-enabled hotel booking platforms will be young and highly educated. Potential cost savings over OTAs will also attract travelers with lower incomes and from larger households. Other traveler characteristics that facilitate adoption include a high preparedness to take risks, high IT innovativeness, prior familiarity with blockchain technology, and, mediated through IT innovativeness, a high Generalized Sense of Power. Male travelers are more likely than female travelers to be early adopters due to their higher familiarity with blockchain technology.
期刊介绍:
Information Technology & Tourism stands as the pioneer interdisciplinary journal dedicated to exploring the essence and impact of digital technology in tourism, travel, and hospitality. It delves into challenges emerging at the crossroads of IT and the domains of tourism, travel, and hospitality, embracing perspectives from both technical and social sciences. The journal covers a broad spectrum of topics, including but not limited to the development, adoption, use, management, and governance of digital technology. It supports both theory-focused research and studies with direct relevance to the industry.