当危机出现一线希望时：COVID-19 开始时的社交媒体 P2p 筹款活动

IF 2.3 2区社会学 Q1 SOCIAL ISSUES Nonprofit and Voluntary Sector Quarterly Pub Date : 2023-12-07 DOI:10.1177/08997640231213098

Beatrice Martin, Christian Schlereth

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引用次数: 0

摘要

研究表明，全球危机通常会对非营利组织的捐款产生负面影响。在本研究报告中，我们通过研究2019冠状病毒危机开始时不断增长的数字筹款渠道——社交媒体点对点(p2p)筹款，对这种智慧是否适用于所有渠道提出了质疑。通过美国和德国的样本，我们研究了哪些非营利组织与市场平均水平相比表现优异，哪些表现不佳，以收集成功的潜在驱动因素。我们证明并不是所有的危机都会降低慷慨度，提供了对这种新的数字筹款渠道的管理见解，并讨论了我们的结果如何推广到其他渠道和危机。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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When a Crisis Has a Silver Lining: Social Media P2p Fundraising at the Start of COVID-19

Research suggests that global crises generally have a negative impact on donations to nonprofit organizations. In this research note, we challenge whether this wisdom applies to all channels by examining a growing digital fundraising channel, social media peer-to-peer (p2p) fundraising, at the start of the COVID-19 crisis. Through both United States and German samples, we study which nonprofit organizations over- and underperformed compared to the market average to glean the potential drivers of success. We demonstrate that not all crises lower generosity, provide managerial insights into this new digital fundraising channel, and discuss how our results are generalizable to other channels and crises.

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来源期刊

Nonprofit and Voluntary Sector Quarterly SOCIAL ISSUES-

CiteScore

5.30

自引率

14.30%

发文量

期刊介绍： Nonprofit and Voluntary Sector Quarterly, the journal of the Association for Research on Nonprofit Organizations and Voluntary Action, is an international, interdisciplinary journal that seeks to enhance the quality of life and general welfare of humanity through effective and appropriate voluntary action by reporting on research and programs related to voluntarism, citizen participation, philanthropy, and nonprofit organizations in societies around the world.