A cure-all for energy poverty? Thinking critically about energy advice

Dramatic increases in global energy prices in 2022 have sharpened focus on the suffering experienced by people living in energy poverty – a situation where they are unable to afford the energy required to meet their basic needs. In many countries, providing energy advice to householders is part of a wider strategy to assist those who are experiencing such hardship. However, little research scrutinises whether and how energy advice can be useful in reducing vulnerability to energy poverty. It is this research gap we address here. Drawing on an extensive qualitative dataset, we find that efforts to provide tailored, in-person advice can help to partially ameliorate energy poverty, but its impacts are limited by structural factors that are beyond the immediate influence of advisors or individual citizens. Energy advice should be seen as a supplement to, not a replacement for, more ambitious and transformative political action that addresses the structural and institutional drivers of inequality.