算法精神:阐释其出现、维度和说服力

Shaheen Kanthawala, Kelley Cotter, Amy Ritchart, Ankolika De, Haley McAtee, Connie Yun, Julia DeCook
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引用次数: 0

摘要

算法灵性是一种信念,即社交媒体算法有能力深入了解用户,并在恰当的时机传达对个人有意义的信息,从而产生启示作用。通过对 TikTok 视频的主题分析,本研究对这一概念进行了阐释,确定了 TikTok 上表达这一概念的五个不同维度--(1)关系性、(2)强制性、(3)个人性、(4)精神性、(5)阴谋性--并解释了它们与平台功能的关系--(1)连接性、(2)个性化和(3)社会创造性。然后,我们将这一现象的出现和影响与在心理健康、吸烟、注意力缺陷/多动症(ADHD)和身体畸形等领域通过正常化信息进行说服和行为改变的可能性联系起来,这可能会导致积极和消极的健康结果。
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Algorithmic conspirituality: Explicating its emergence, dimensions, and persuasibility
Algorithmic conspirituality is the belief that social media algorithms have the capacity to know users intimately and convey personally meaningful messages at the exact right moment to revelatory effect. Through a thematic analysis of TikTok videos, this study explicates this concept by identifying five distinct dimensions of its expression on TikTok—(1) relational, (2) injunctive, (3) personal, (4) spiritual, (5) conspiratorial—and explaining their relationship with the platform’s affordances—(1) connectedness, (2) personalization, and (3) social creativity. We then connect the emergence and impact of this phenomenon to the possibility for persuasion and behavior changes through normalization of messaging in areas such as mental health, smoking, attention deficit/hyperactivity disorder (ADHD), and body dysmorphia that could lead to positive and negative health outcomes.
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