品牌定位对 Kijora Lemang Batok 商店消费者认知和购买意向的影响

Jurnal Manajemen dan Ekonomi Kreatif Pub Date : 2023-12-15 DOI:10.59024/jumek.v2i1.290

C. Putra, Tarigan Jurusan, Pendidikan Bisnis, Fakultas Ekonomi, Jois Simarmata, Jurusan Pendidikan Bisnis, Lenti Susana, Saragih Jurusan Pendidikan, F. Bisnis, Ekonomi

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引用次数: 0

摘要

本研究旨在评估在 Lemang Batok 商店背景下，品牌定位战略对消费者认知和购买意向的影响。以莱芒巴托克商店为研究对象，旨在了解品牌定位如何影响消费者对这一独特产品的看法和购买欲望。研究采用了混合方法，将调查和访谈数据结合起来，以获得全面的理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Dampak Brand Positioning Terhadap Persepsi Konsumen Dan Niat Membeli di Toko Kijora Lemang Batok

This research aims to evaluate the impact of brand positioning strategies on consumer perceptions and purchase intentions in the Lemang Batok store context. The Lemang Batok store is considered as a research object to understand how brand positioning can influence consumer perceptions and their desire to purchase this unique product. Mixed methods were used to combine survey and interview data to gain a holistic understanding.

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Jurnal Manajemen dan Ekonomi Kreatif

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