Effect of the Job Values and Job Professionalism of Hairdressers on Job Satisfaction

This study is meaningful in analyzing the impact of job values and job expertise of hairdressers on job satisfaction and identifying that job values and job expertise are related to job satisfaction, and providing data that contributes to the strengthening and development of professionalism in hairdressers and the beauty industry, and the results of the study are as follows. First, the validity and reliability of the measurement tool were met, and the use of the reference group, which is a sub-factor of job value, external job value, and job expertise, had a significant positive correlation with job satisfaction. Second, the higher the intrinsic and external values, which are sub-factors of job values, the higher the job satisfaction, as a result of verifying the effect of job values of hairdressers on job satisfaction. Third, the higher the autonomy, self-control, utilization of reference groups, and sense of vocation, the higher the job satisfaction, as a result of verifying the effect of job expertise of hairdressers on job satisfaction.