文明社交媒体:地理位置对新闻评论不文明行为的影响

Yufan Guo, Yuhan Li, Tian Yang
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引用次数: 0

摘要

许多社交媒体功能都会影响网络话语的质量,但对于大多数社交媒体平台上的地理位置可见性而言,这种影响仍未得到充分研究。我们研究了微博在 2022 年 4 月 28 日开始显示用户 IP 位置这一事件,正如去个性化假说所预测的那样,这应该会减少不文明现象。通过自然实验,我们考察了IP位置可见性的影响,特别关注了与COVID-19相关的新闻帖子和基于位置的不文明谩骂。我们发现,在评论区显示 IP 位置会增加基于位置的不文明行为,因为地理位置可以作为一种有效的线索,表明意识形态归属,并助长中国互联网上持不同政治立场的用户之间的冲突。同时,我们还发现了受众规模对这种不文明效应的调节作用。我们的研究表明,社交媒体的多样性可以促进群体认同和群体间行为。
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Civilizing social media: The effect of geolocation on the incivility of news comments
Many social media affordances can affect the quality of online discourse, but such an effect remains understudied for the visibility of geolocation, which is available on most social media platforms. We looked at the event in which Weibo started to display users’ IP locations on 28 April 2022, which was supposed to reduce incivility as the deindividuation hypothesis predicted. Leveraging a natural experiment, we examined the effect of IP location visibility, with special attention to COVID-19-related news posts and location-based, uncivil name-calling. We found that displaying the IP location in the comments section increased location-based incivility, as geolocation can function as an effective cue that signals ideological affiliation and fuels conflicts between users holding different political positions on the Chinese Internet. Meanwhile, we characterized a moderating effect of audience size on this decivilizing effect. Our study suggests that diverse social media affordances can fuel group identification and facilitate intergroup behaviors.
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