创建可持续的 WoW 员工体验系统

Nona Karkuzashvili
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摘要

当我们谈论体验时,每个人都明白它已经超越了客户的范畴,如今全世界都在谈论体验经济。在过去的十年中,个性化体验的创造也进入了员工的领域,这导致了员工体验(EX)的发展,并已成为许多企业的重要优先事项。不注重员工体验,就不可能实现员工的高度参与。许多公司在员工敬业度方面投入了大量资源,然而,尽管如此,具体指标可能并没有分配的预算那么高。问题在于,企业关注的是结果,即员工敬业度,而不是原因,即员工体验。那些深知为员工创造良好体验的重要性的公司会朝着这个方向深思熟虑,并创建特殊机制--EX 系统。只有系统化的方法才能持续创造良好的员工体验,更不用说令人惊叹的体验了。本文旨在描述员工 "哇噢!体验 "系统,并反映与之相关的主要决定:(1)什么是员工 "哇噢!体验",为什么它很重要;(2)员工 "哇噢!体验 "的类别;(3)创造 "哇噢!体验 "的框架;(4)创造 "哇噢!体验 "的评估和激励计划。
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Create Sustainable WoW Employee Experience System
When we talk about experience, everyone understands that it has gone beyond the customer's sphere and today the world is talking about the Experience economy. Over the past decade, the creation of personalized experiences has also entered the realm of employees, which has led to the development of employee experience (EX) and it is already a significant corporate priority for many organisations. Without focusing on the employee experience, it is no longer possible to achieve high level of employee engagement. Many companies invest a lot of resources in employee engagement, however, despite this, specific metrics may not be as high as the allocated budget. The problem is that organizations focus on the outcome, which is employee engagement, but not on the cause, which is the employee Experience. Companies that understand the importance of creating a good experience for employees work thoughtfully in this direction and create special mechanisms - EX systems. Only a systematic approach can consistently create a good employee experience, to say nothing of a wow experience. The purpose of the given article is to describe the Employee wow Experience system and reflect the main decisions related to it: (1) What is employee wow experience and why is it important; (2) Categories of the employee's wow experience; (3) Framework for creating the wow experience; (4) Evaluation and motivation scheme for creation the wow experience.
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