Awareness of Unethical Artificial Intelligence and its Mitigation Measures

The infrastructure of the Internet is based on algorithms that enable the use of search engines, social networks, and much more. Algorithms themselves may vary in functionality, but many of them have the potential to reinforce, accentuate, and systematize age-old prejudices, biases, and implicit assumptions of society. Awareness of algorithms thus becomes an issue of agency, public life, and democracy. Nonetheless, as research showed, people are lacking algorithm awareness. Therefore, this paper aims to investigate the extent to which people are aware of unethical artificial intelligence and what actions they can take against it (mitigation measures). A survey addressing these factors yielded 291 valid responses. To examine the data and the relationship between the constructs in the model, partial least square structural modeling (PLS-SEM) was applied using the Smart PLS 3 tool. The empirical results demonstrate that awareness of mitigation measures is influenced by the self-efficacy of the user. However, trust in the algorithmic platform has no significant influence. In addition, the explainability of an algorithmic platform has a significant influence on the user's self-efficacy and should therefore be considered when setting up the platform. The most frequently mentioned mitigation measures by survey participants are laws and regulations, various types of algorithm audits, and education and training. This work thus provides new empirical insights for researchers and practitioners in the field of ethical artificial intelligence.