评估消费者回收家用电子废物的态度和意向

Sadat Hussain Ahanger, Irfan Bashir, Adnan Rouf Shah, Mohd Ashraf Parry
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引用次数: 0

摘要

本研究旨在调查电子废物回收态度和意向的决定因素。在 TRA 的基础上建立了一个理论框架,并使用结构化问卷对 506 名大学生进行了在线测试。收集到的数据使用 SPSS 进行描述性分析,并使用 SMART-PLS(3.0 版)进行结构方程建模。结果表明,态度对电子废物回收意向有积极影响。值得注意的是,激励是影响回收意向的关键因素,其次是社会影响、责任感和激励。结果表明,意识对电子废物回收意向的影响微乎其微。此外,研究结果还证实,态度在意识、激励、责任感和社会影响对电子废物回收意向的影响中起中介作用。本研究通过引入 SOR 和激励机制作为新的建构,扩展了 TRA,丰富了对电子废物回收行为的理解。该研究提供了客户对电子产品过时的潜在看法,以加强电子废物回收战略。了解消费者如何看待产品淘汰,就可以根据回收偏好对产品进行调整。此外,决策者还可以利用研究结果来衡量公众对电子垃圾回收措施的支持程度。研究结果为企业实施有效的电子废弃物回收计划、吸引年轻人参与回收、提高电子废弃物回收的整体参与度提供了宝贵的指导。
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Assessing Consumers’ Attitude and Intention to Recycle Household Electronic Waste
This study aims to investigate the determinants of attitude and intention to recycle electronic waste. Building on TRA a theoretical framework is developed and tested using a structured questionnaire administered online among 506 university students. The collected data is descriptively analysed with SPSS and structural equation modelling is employed using SMART-PLS (version 3.0). Results show that attitude has positive influence on intention to recycle electronic waste. Notably, incentives emerge as a pivotal factor for recycling intention followed by social influence, sense of responsibility and incentives. The results show that awareness has insignificant influence on intention to recycle e-waste. Further, results confirm that attitude mediates the effect of awareness, incentives, SoR and social influence on intention to recycle e-waste. The study extends TRA by introducing SOR and incentives as novel constructs, enriching understanding of e-waste recycling behaviour. The study offers potential insights into customer perspectives on electronic product obsolescence to enhance e-waste recycling strategies. Understanding how consumers perceive obsolescence allows for product adjustments that align with recycling preferences. Moreover, decision-makers can use the study’s findings to gauge public support for e-waste recycling initiatives. The findings offer valuable guidance for businesses aiming to implement effective e-waste recycling programmes, engage young adults in recycling efforts, l and enhance overall e-waste recycling participation.
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