The Effect of Promotion and Tuition Costs on The Determination of Higher Options (Case Study of New Students For The 2020/2021 Information Management Study Program Banjarmasin State Polytechnic

This study aims to examine and determine whether promotion and tuition fees partially and simultaneously have a significant effect on the choice of college for new students of the 2020/2021 class of Informatics Management study program, State Polytechnic of Banjarmasin. The location of the research was conducted at the Banjarmasin State Polytechnic Informatics Management Study Program. This type of research is explanatory with a quantitative approach. The variables in this study consist of promotion variable, tuition fees variable and choice selection variable. The location of the research was conducted in the Banjarmasin State Polytechnic Informatics Management study program with a new student population of 2020/2021 class of Informatics Management study program, Banjarmasin State Polytechnic. Sampling using a non-probability sampling technique in which carried out using a convenience sampling technique of 60 respondents. Analysis using multiple linear analysis. Based on the results of the data analysis carried out, it shows that there is a significant effect of the two variables, namely the promotion variable of 2,909 and the variable of tuition fees of 4,007 on the choice of higher education. Simultaneously, promotion and tuition fees also have a significant effect on the choice of higher education, amounting to 41% (Adjusted R square = 0.408).