A Study on the Changes and Trends of the Tourism Industry in China

In modern society, with the increasing demand for national tourism, tourism has become a representative leisure activity. In the world tourism market, it is not new for Chinese consumers to become the most important presence in terms of tourist size and consumption amount. However, as COVID-19 has been prevalent since 2019, the strong zero-COVID-19 policy in China has restricted people's movement and going out and caused great damage to the tourism. Since December 2022, Chinese authorities have eased controls on COVID-19, showing signs of recovery in the tourism industry again, but it is clear that Chinese tourism consumption has changed. Accordingly, this study is focused to the changes in the tourism industry. analyze the environment for Chinese tourism market and review its current domestic. Especially reviewed the trends of the tourism industry through case analysis while summarizing the development patterns of the tourism industry before COVID-19 in China and the changes in the tourism industry in the post-COVID era.