Graph-Based Generalization of Galam Model: Convergence Time and Influential Nodes

We study a graph-based generalization of the Galam opinion formation model. Consider a simple connected graph which represents a social network. Each node in the graph is colored either blue or white, which indicates a positive or negative opinion on a new product or a topic. In each discrete-time round, all nodes are assigned randomly to groups of different sizes, where the node(s) in each group form a clique in the underlying graph. All the nodes simultaneously update their color to the majority color in their group. If there is a tie, each node in the group chooses one of the two colors uniformly at random. Investigating the convergence time of the model, our experiments show that the convergence time is a logarithm function of the number of nodes for a complete graph and a quadratic function for a cycle graph. We also study the various strategies for selecting a set of seed nodes to maximize the final cascade of one of the two colors, motivated by viral marketing. We consider the algorithms where the seed nodes are selected based on the graph structure (nodes’ centrality measures such as degree, betweenness, and closeness) and the individual’s characteristics (activeness and stubbornness). We provide a comparison of such strategies by conducting experiments on different real-world and synthetic networks.