在亚洲,寻求信息的行为对人工智能信任度的影响:误报担忧的调节作用

T. A. Neyazi, Tan Khai Ee, Arif Nadaf, Ralph Schroeder
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引用次数: 0

摘要

公众对人工智能(AI)等新技术的看法受到媒体报道的影响。然而,与社交媒体相比,在传统媒体上寻求有关人工智能的新闻和信息能在多大程度上影响人们对人工智能的信任,目前仍不清楚。一项在马来西亚、印度尼西亚、新加坡和印度进行的跨国调查研究了信息搜索行为对人工智能信任度的影响,以及对网上错误信息的担忧所起的调节作用。结果表明,在所有国家,在社交媒体上寻求人工智能信息与信任之间存在正相关关系。然而,就传统媒体而言,只有新加坡存在这种关联。在考虑误导信息时,新加坡和印度的社交媒体出现了正向调节效应,而新加坡的传统媒体则出现了负向效应。这些发现对新技术的采用具有影响,并强调了了解媒体在塑造公众信任方面所起作用的重要性。
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The effect of information seeking behaviour on trust in AI in Asia: The moderating role of misinformation concern
Public opinion on new technologies, like artificial intelligence (AI), is influenced by media coverage. However, it remains unclear as to what extent seeking news and information about AI on legacy media as opposed to social media can shape trust in AI. A cross-national survey conducted across Malaysia, Indonesia, Singapore and India investigated the impact of information seeking behaviour on trust in AI, as well as the moderating role of concern about misinformation online. Results indicate a positive relationship exists between seeking AI information on social media and trust across all countries. However, for traditional media, this association was only present in Singapore. When considering misinformation, a positive moderation effect was found for social media in Singapore and India, whereas a negative effect was observed for traditional media in Singapore. These findings have implications for the adoption of novel technologies and highlight the importance of understanding the role of media in shaping public trust.
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