Implementasi Metode Design thinking dalam Perancangan Ulang UI/UX Website Perguruan Tinggi

- The credibility of a university today is shown by the existence of a professionally designed website with informative and updated content. The website is also an effective communicative means to improve the branding of a university. Realizing this, Riau Caltex Polytechnic redesigned the website according to user needs, meeting UI / UX aspects, and all information was presented properly and up to date. The performance of the PCR website is currently considered monotonous and less attractive in terms of appearance, some pages contained on the website are not responsive so they are not mobile friendly, there is too much use of buttons on the home page, and need to update the diversity of information so that it can meet the various needs of the institution. Overcoming these problems, the UI/UX redesign of the PCR website was carried out in the form of a prototype design to become the foundation in designing the front end and back end of the Riau Caltex Polytechnic Website V.2. The method used is a series of stages in design thinking. With the implementation of the design thinking method in 2 iterations, the problems contained in the current PCR website can be resolved because it involves users at all stages and all user needs can be met. The results of the UI/UX design of this website obtained an SEQ score of 7 which shows the ease of users in using the website design and an average SUS score of 93 in the "Excellent," category.