Cultural value orientation and attitudes toward workplace gender equity across generations: Insights from Delhi and National Capital region, India

The present research aims to explore the role of Hofstede’s cultural values and conformity in shaping people’s attitudes toward workplace gender equity (WGE). Furthermore, it explores the mediating role of conformity between cultural values and WGE using the Hayes Process Macro. Results reveal that both cultural values and conformity significantly predict employees’ preference for gender equity, and conformity significantly mediates the relationship between ones’ cultural orientation and their attitudes toward gender parity. Furthermore, gender, sector, and generation-based comparisons on the aforementioned variables indicate significant differences. The study has important implications as it proffers a theoretical model that explains the various contextual factors responsible for employees’ gender-related attitudes.