提高日惹国际机场旅客满意度的公共设施和服务质量

Yuyun Wahyuni, Ridho Muhammad Zaidan Fadhil, Arief Dermawan
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摘要

机场具有经济门户、改变交通方式的场所、打开区域隔离等作用。日惹国际机场位于日惹特区库隆普罗戈县,占地面积 600 公顷,可容纳 2000 万旅客。2022 年,日惹国际机场的出发和到达旅客总数将达到 2,885,460 人。 本研究的目标是(i) 确定公共设施对日惹国际机场乘客满意度的重要影响; (ii) 确定服务质量对日惹国际机场乘客满意度的重要影响。 研究类型为描述性方法的定量研究。抽取的样本为 140 人。自变量为公共设施(X1)和服务质量(X2),因变量为乘客满意度(Y)。公共设施有六个指标,分别是空间规划、房间规划、设备/家具、照明和色彩、图形传达的信息和辅助元素。服务质量有五个指标,即可靠性、响应性、保证性、移情性和切身性。同时,使用符合预期、再次光顾的兴趣和推荐等指标来衡量客户满意度。工具测试工具采用有效性和可靠性测试。分析工具使用多元线性回归检验,假设检验使用 t 检验和 F 检验。为了确定变量的贡献,使用了 R2 检验。 研究结果表明,公共设施和服务质量这两个自变量对日惹国际机场乘客满意度有显著影响。这两个变量对乘客满意度的贡献率为 68.5%。
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FASILITAS PUBLIK DAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PENUMPANG DI BANDAR UDARA INTERNASIONAL YOGYAKARTA
Airports have a role as economic gateways, places to change modes of transportation, opening regional isolation and so on. Yogyakarta International Airport is an airport built in Kulon Progo Regency, Yogyakarta Special Region, which has a land area of ​​600 hectares and can accommodate up to 20 million passengers. In 2022, the total number of departing and arriving passengers at Yogyakarta international airport will be 2,885,460 people. The objectives of this research are: (i) To determine the significance of the influence of public facilities on passenger satisfaction at Yogyakarta International Airport; (ii) To determine the significance of the influence of service quality on passenger satisfaction at Yogyakarta International Airport The type of research used is quantitative research with descriptive methods. The samples taken were 140 people. The independent variables used are public facilities (X1) and service quality (X2) while the dependent variable is passenger satisfaction (Y). There are six indicators of public facilities, namely spatial planning, room planning, equipment/furniture, lighting and color, messages conveyed graphically and supporting elements. Service quality has five indicators, namely Reliability, Responsiveness, Assurance, Empathy and Tangibles. Meanwhile, to measure customer satisfaction using indicators of conformity to expectations, interest in revisiting and recommending. The instrument test tool uses validity and reliability tests. The analysis tool uses multiple linear regression tests, while hypothesis testing uses the t test and F test. To determine the contribution of variables, use the R2 test. The research results show that the two independent variables, namely public facilities and service quality, have a significant effect on passenger satisfaction at Yogyakarta International Airport. Both variables contribute 68.5% to passenger satisfaction.
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