反思老年消费者的动机转变:时间观念和目标导向的作用

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2024-01-29 DOI:10.1080/02650487.2024.2301891
Jihern Kim, Dongwon Min, Eunkyung Lee
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引用次数: 0

摘要

随着老年人口的快速增长,老年消费者市场正在迅速扩大。因此,了解老年消费者是如何感知和判断新信息的,就显得尤为重要。
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Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation
The market for elderly consumers is expanding fast as the elderly population is increasing rapidly. Subsequently, the understanding of how elderly consumers perceive and make judgments of new infor...
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CiteScore
13.90
自引率
19.40%
发文量
66
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