{"title":"营销能力与谢尔比-D-亨特：贡献、现状与未来","authors":"Neil A. Morgan, Hui Feng","doi":"10.1080/0267257x.2024.2311110","DOIUrl":null,"url":null,"abstract":"Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"136 1","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future\",\"authors\":\"Neil A. Morgan, Hui Feng\",\"doi\":\"10.1080/0267257x.2024.2311110\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...\",\"PeriodicalId\":51383,\"journal\":{\"name\":\"Journal of Marketing Management\",\"volume\":\"136 1\",\"pages\":\"\"},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2024-01-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/0267257x.2024.2311110\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2311110","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Marketing capabilities and Shelby D. Hunt: contributions, current state, and the future
Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...
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