作为 QWERTY 的 p 值:在计算时代收集证据

IF 11.5 1区 管理学 Q1 BUSINESS Journal of Marketing Pub Date : 2024-02-19 DOI:10.1177/00222429231221698
Fred Feinberg
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引用次数: 0

摘要

McShane 等人(2024 年)对零假设显著性检验进行了广泛的批判,为改进实证研究实践提出了许多具体建议。本评论从计算统计的角度,特别是非参数、重采样/引导和贝叶斯方法的角度,将其中的几项建议应用于常见的研究问题。作者自始至终都在强调估算(而非测试)和不确定性量化,并通过 "整理 "各种图表证据的综合过程来实现。具体来说,应鼓励研究人员在尽可能少的假设条件下,通过多种方法估算出重要的数量,然后尝试将其可视化,记录下他们从数据到结果的路径,供他人参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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p-Values as QWERTY: Curating Evidence in the Computational Era
McShane et al.'s (2024) wide-ranging critique of null hypothesis significance testing provides a number of specific suggestions for improved practice in empirical research. This commentary amplifies several of these from the perspective of computational statistics—particularly nonparametrics, resampling/bootstrapping, and Bayesian methods—applied to common research problems. Throughout, the author emphasizes estimation (as opposed to testing) and uncertainty quantification through a comprehensive process of “curating” a variety of graphical and tabular evidence. Specifically, researchers should be encouraged to estimate the quantities that matter, with as few assumptions as possible, in multiple ways, then try to visualize it all, documenting their pathway from data to results for others to follow.
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来源期刊
CiteScore
24.10
自引率
5.40%
发文量
49
期刊介绍: Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.
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