W. Madushan Fernando, H. Niles Perera, R.M. Chandima Ratnayake, Amila Thibbotuwawa
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The chi-squared test of independence and hierarchical clustering methods were used to test the hypotheses and address the research questions.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The study identifies four clusters of smallholder tea producers as Basic Tech Adopters, Digital Laggards, Skeptical Feature Phone Users and Tech-savvy Adopters based on their characteristics towards mobile-based technologies. Approximately 75% of the surveyed sample, which included both tech-savvy and basic-tech adopters, showed a positive attitude toward adopting mobile-based agricultural technologies.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>The study suggests developing targeted strategies and policies to enhance the productivity of the smallholder tea production process in developing economies. 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The findings of this study enable the enhancement of entrepreneurship within the tea production supply chain, especially, within stakeholders who deliver digital transformation support services.</p><!--/ Abstract__block -->","PeriodicalId":51424,"journal":{"name":"International Journal of Logistics Management","volume":"65 1","pages":""},"PeriodicalIF":7.2000,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Storm in a teacup: implications of mobile phone literacy on sustainable smallholder agri-food supply chains in developing economies\",\"authors\":\"W. Madushan Fernando, H. Niles Perera, R.M. 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Storm in a teacup: implications of mobile phone literacy on sustainable smallholder agri-food supply chains in developing economies
Purpose
This study explores digital transformation in the tea supply chain within developing economies, with a focus on smallholder tea producers in Sri Lanka. Tea is one of the most widely consumed beverages in the world. Among the tea producers, smallholder tea producers account for a substantial portion of total tea production in several countries. Mobile phones play a significant role in providing smallholder producers with access to crucial agricultural information, markets and financial services.
Design/methodology/approach
This study adopts a deductive approach, analysing mobile phone ownership, literacy, experience and perception among smallholder tea producers. The chi-squared test of independence and hierarchical clustering methods were used to test the hypotheses and address the research questions.
Findings
The study identifies four clusters of smallholder tea producers as Basic Tech Adopters, Digital Laggards, Skeptical Feature Phone Users and Tech-savvy Adopters based on their characteristics towards mobile-based technologies. Approximately 75% of the surveyed sample, which included both tech-savvy and basic-tech adopters, showed a positive attitude toward adopting mobile-based agricultural technologies.
Practical implications
The study suggests developing targeted strategies and policies to enhance the productivity of the smallholder tea production process in developing economies. The study highlights the importance of awareness, access, affordability and availability when implementing digital services for businesses at the base of the pyramid, such as tea smallholdings in developing economies.
Originality/value
The present study aims to address the lack of data-driven empirical studies on the use of mobile phones in smallholder settings. The findings of this study enable the enhancement of entrepreneurship within the tea production supply chain, especially, within stakeholders who deliver digital transformation support services.
期刊介绍：
The International Journal of Logistics Management (IJLM) is a scholarly publication that focuses on empirical research, with a particular emphasis on qualitative studies. The journal is committed to publishing articles that contribute original ideas to the field of logistics and supply chain management, which are presented in a clear and scientifically rigorous manner. All submissions undergo a rigorous, anonymous peer review process to ensure the quality and relevance of the research.
IJLM serves as a platform for the development and examination of management theories and practices in logistics and supply chain management. The journal aims to bridge the gap between academic research and practical application, providing a forum for researchers, practitioners, and educators to share insights and knowledge.
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