BIM macro-adoption: phenomenological insights into the uptake and use in the Uruguayan Architecture, Engineering and Construction (AEC) Industry

BIM application in the architecture, engineering and construction (AEC) sectors has received attention particularly in most Global North countries. However, there is a dearth of literature on its application in the Global South context. This research explores insights into the uptake and use of BIM in the Uruguayan AEC sector and proposes recommendations for accelerating its adoption. The study adopted the phenomenological research design. Through interviews with experts, the study relies on a phenomenological analysis from a purposely sampled group of (n=7) experts in BIM in the Uruguayan AEC industry. The discoveries and findings confirm that BIM is still at an early stage of maturity, and many practitioners still need to be convinced of its benefits. Therefore, pilot projects and the development of BIM guidelines are essential to align industry procedures and demonstrate the benefits of implementing BIM to convince hesitant professionals and increase levels of adoption. Furthermore, organizations’ main implementation drivers are external forces like client requirements or the need to acquire a competitive advantage. The study’s findings imply that BIM diffusion dynamics in Uruguay are more aligned with a top-down approach, thus highlighting a design for ‘push’ by authorities such as Government. Overall, this study fills a research gap in the Uruguayan AEC industry and provides an academic reference background for policymakers for future actions. The paper is of value as it contributes to the current state-of-the-art BIM research by drawing insights from the AEC industry in a typical developing country context.