Verbal Repertoires and Contextual Factors in Cultural Change

This article provides an overview of cultural environmental factors that influence interactions between organized cultural groups and the recipients of their aggregate outcome. The discussion highlights the elaborated account of metacontingency with the primary focus on ways this perspective offers points of entry to alter contextual factors and change cultural practices. The concepts of metacontingency, macrobehavior, macrocontingency, and cultural milieu are emphasized in the behavior scientific analysis of cultural practices. In this process, interactions of verbally sophisticated cultural groups, the aggregate outcome, and their influence on the cultural environment will be examined. Moreover, the mediating role of verbal repertoires of individuals will be discussed.