{"title":"社交媒体经理的绩效:工作环境的影响","authors":"Zaira Camoiras-Rodríguez, Concepción Varela-Neira","doi":"10.3390/jtaer19010036","DOIUrl":null,"url":null,"abstract":"The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.","PeriodicalId":46198,"journal":{"name":"Journal of Theoretical and Applied Electronic Commerce Research","volume":"29 1","pages":""},"PeriodicalIF":5.1000,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social Media Managers’ Performance: The Impact of the Work Environment\",\"authors\":\"Zaira Camoiras-Rodríguez, Concepción Varela-Neira\",\"doi\":\"10.3390/jtaer19010036\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.\",\"PeriodicalId\":46198,\"journal\":{\"name\":\"Journal of Theoretical and Applied Electronic Commerce Research\",\"volume\":\"29 1\",\"pages\":\"\"},\"PeriodicalIF\":5.1000,\"publicationDate\":\"2024-03-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Theoretical and Applied Electronic Commerce Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.3390/jtaer19010036\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Theoretical and Applied Electronic Commerce Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.3390/jtaer19010036","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Social Media Managers’ Performance: The Impact of the Work Environment
The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.
期刊介绍:
The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.