社交媒体经理的绩效:工作环境的影响

IF 5.1 3区 管理学 Q1 BUSINESS Journal of Theoretical and Applied Electronic Commerce Research Pub Date : 2024-03-18 DOI:10.3390/jtaer19010036
Zaira Camoiras-Rodríguez, Concepción Varela-Neira
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引用次数: 0

摘要

社交媒体的不断发展正在对企业制定的业务战略产生重大影响。本研究采用结构方程建模法,分析了工作环境如何影响社交媒体经理的工作兴致和任务绩效。所提出的模型使用了旅游行业 190 家公司的 190 名社交媒体经理和 190 名主管作为样本进行了测试。研究结果强调了正确设计和实施社交媒体营销规划以及高层管理者的支持对于提高社交媒体经理的工作兴致和工作绩效的重要性。本研究通过考察工作环境如何以及何时影响社交媒体经理的态度和绩效,为有关社交媒体的文献做出了贡献。同时,它还扩展了有关茁壮成长的文献,因为有关环境因素对茁壮成长的影响的知识仍然有限。研究结果还表明,管理者可以用其他资源来弥补某些环境或个人资源的不足,从而深入了解工作环境何时更有利于塑造员工的积极态度和行为。
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Social Media Managers’ Performance: The Impact of the Work Environment
The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media managers thriving at work and task performance. The proposed model is tested using a sample of 190 social media managers and 190 supervisors from 190 companies in the tourism sector. The results highlight the importance of proper design and implementation of social media marketing planning and top management support to enhance both thriving at work and the performance of social media managers. This research contributes to the literature on social media by examining how and when the work environment influences the attitudes and performance of social media managers, whose role is crucial in organizational performance. Simultaneously, it expands the literature on thriving, as knowledge about the impact of contextual factors on thriving is still limited. The results also demonstrate that managers can compensate for the lack of certain contextual or personal resources with other resources, providing insights into when the work environment is more beneficial in shaping positive attitudes and behaviors in employees.
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来源期刊
CiteScore
9.50
自引率
3.60%
发文量
67
期刊介绍: The Journal of Theoretical and Applied Electronic Commerce Research (JTAER) has been created to allow researchers, academicians and other professionals an agile and flexible channel of communication in which to share and debate new ideas and emerging technologies concerned with this rapidly evolving field. Business practices, social, cultural and legal concerns, personal privacy and security, communications technologies, mobile connectivity are among the important elements of electronic commerce and are becoming ever more relevant in everyday life. JTAER will assist in extending and improving the use of electronic commerce for the benefit of our society.
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