At the controls: Politics and policy entrepreneurs in EU policy to decarbonize maritime transport

The recent adoption of the FuelEU Maritime regulation, aiming to decarbonize maritime shipping, is part of the EU clean energy transition to reach carbon neutrality by 2050. Based on autoethnographic method and qualitative text analysis, applying the multiple streams framework as a theoretical lens, this article explores and explains the politics and the policy process of FuelEU Maritime. A policy window opened with adoption of the Paris Agreement on climate change in 2015, the slow progress on climate policies in the International Maritime Organization, and the subsequent adoption of the European Green Deal in 2019 and the new EU climate law in 2021. Diverging beliefs and narratives of policy entrepreneurs, policy makers, and stakeholders on problems to be addressed and different policy options to be implemented are analyzed. There were mainly two policy entrepreneurs, advocating different problem descriptions and policy options. The European Commission proposed a technology‐neutral, goal‐based approach to reach moderate emission reductions by 2050, while a coalition led by green mobility NGO Transport & Environment advocated a technology‐specific multiplier and subquota for zero‐carbon fuels to reach carbon neutrality by 2050. The article explains the agency of Transport & Environment and allies in influencing the European Parliament and several member states in the Council of the EU to stand the grounds against incumbent shipping and fossil fuel industry that influenced the Commission to present a down‐watered policy proposal. Finally, the article exemplifies the complexity of the second‐generation energy transition required for decarbonization compared to the first‐generation transformation focusing on renewable electricity.