{"title":"关于我们 \"页面在在线食品商店中的作用","authors":"D. Strzębicki","doi":"10.2478/minib-2024-0003","DOIUrl":null,"url":null,"abstract":"\n The primary objective of the article was to delineate the role and diversity of the ‘About Us’ pages on the websites of online food retailers. The research employed the content analysis method, allowing for identification of the content variables on the studied pages, along with an analysis of their frequency and occurrence. The findings revealed that the utilisation of ‘About Us’ pages is prevalent in organic food online stores. These pages exhibit a diverse range of content, primarily centred around promoting the offered products and conveying the values associated with a healthy lifestyle and nutrition.","PeriodicalId":509816,"journal":{"name":"Marketing of Scientific and Research Organizations","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Role of ‘About Us’ Pages in Online Food Stores\",\"authors\":\"D. Strzębicki\",\"doi\":\"10.2478/minib-2024-0003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n The primary objective of the article was to delineate the role and diversity of the ‘About Us’ pages on the websites of online food retailers. The research employed the content analysis method, allowing for identification of the content variables on the studied pages, along with an analysis of their frequency and occurrence. The findings revealed that the utilisation of ‘About Us’ pages is prevalent in organic food online stores. These pages exhibit a diverse range of content, primarily centred around promoting the offered products and conveying the values associated with a healthy lifestyle and nutrition.\",\"PeriodicalId\":509816,\"journal\":{\"name\":\"Marketing of Scientific and Research Organizations\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing of Scientific and Research Organizations\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2478/minib-2024-0003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing of Scientific and Research Organizations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2478/minib-2024-0003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Role of ‘About Us’ Pages in Online Food Stores
The primary objective of the article was to delineate the role and diversity of the ‘About Us’ pages on the websites of online food retailers. The research employed the content analysis method, allowing for identification of the content variables on the studied pages, along with an analysis of their frequency and occurrence. The findings revealed that the utilisation of ‘About Us’ pages is prevalent in organic food online stores. These pages exhibit a diverse range of content, primarily centred around promoting the offered products and conveying the values associated with a healthy lifestyle and nutrition.
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