The aim of this study is to determine final purchasers’ preferred environment of cooperation with offerors. The study also sought to determine the significance of this environment in relation to (1) advantages perceived in online and offline environments as places for this cooperation and (2) the type of services final purchasers would like to co-create. The results of the world literature review indicate cognitive and research gaps in the aspects mentioned. To reduce these gaps, empirical studies were carried out. The data were subjected to quantitative analysis using statistical analysis and statistical testing. The results indicated that most respondents preferred a parallel use of online and offline environments for cooperation with offerors. The preferred environment of cooperation was a feature differentiating, in a statistically significant way, each of the analysed advantages of online and offline environments as places of cooperation with offerors. The preferred environment of cooperation differentiated only responses relating to cultural services. The approach presented is original. Final purchasers’ preferences concerning the environment of cooperation with offerors have been studied for the first time in the proposed context.
{"title":"Final Purchasers’ Cooperation with Offerors in Online and Offline Environments","authors":"A. Baruk","doi":"10.2478/minib-2024-0002","DOIUrl":"https://doi.org/10.2478/minib-2024-0002","url":null,"abstract":"\u0000 \u0000 \u0000 The aim of this study is to determine final purchasers’ preferred environment of cooperation with offerors. The study also sought to determine the significance of this environment in relation to (1) advantages perceived in online and offline environments as places for this cooperation and (2) the type of services final purchasers would like to co-create.\u0000 \u0000 \u0000 \u0000 The results of the world literature review indicate cognitive and research gaps in the aspects mentioned. To reduce these gaps, empirical studies were carried out. The data were subjected to quantitative analysis using statistical analysis and statistical testing.\u0000 \u0000 \u0000 \u0000 The results indicated that most respondents preferred a parallel use of online and offline environments for cooperation with offerors. The preferred environment of cooperation was a feature differentiating, in a statistically significant way, each of the analysed advantages of online and offline environments as places of cooperation with offerors. The preferred environment of cooperation differentiated only responses relating to cultural services.\u0000 \u0000 \u0000 \u0000 The approach presented is original. Final purchasers’ preferences concerning the environment of cooperation with offerors have been studied for the first time in the proposed context.\u0000","PeriodicalId":509816,"journal":{"name":"Marketing of Scientific and Research Organizations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140277665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The current article presents the results of a study conducted using the quantitative-corpus analysis of discourse (CADS) based on the theory of social constructivism and the linguistic picture of the world (henceforward LPW). The research examined two text corpora, constructed from available self-presentation texts posted on 415 public relations (PR) agency websites in Poland (this is the largest such study in the country). K1 corpus, where the agency’s name is aimed directly at the communication/PR area, and K2 corpus, where there is no such link in the company name. In the course of the analysis, the authors focus on reconstructing the agency’s self-description and self-presentation (frequency and cross-section through the lexical structure of the corpora) in the context of the communication and demographic profile of the studied PR agencies. The lexical analysis of the corpora also made it possible to identify elements that—in the eyes of market practitioners—are considered essential to professional PR, and thus form the basis of the PR industry’s professional identity.
{"title":"Does the Name Matter? Ways of Conducting Communication of Public Relations Agencies with the Public on the Basis of Quantitative-Corpus Research on Language","authors":"Dariusz Tworzydło, Karina Stasiuk-Krajewska, Przemysław Szuba","doi":"10.2478/minib-2024-0001","DOIUrl":"https://doi.org/10.2478/minib-2024-0001","url":null,"abstract":"\u0000 The current article presents the results of a study conducted using the quantitative-corpus analysis of discourse (CADS) based on the theory of social constructivism and the linguistic picture of the world (henceforward LPW). The research examined two text corpora, constructed from available self-presentation texts posted on 415 public relations (PR) agency websites in Poland (this is the largest such study in the country). K1 corpus, where the agency’s name is aimed directly at the communication/PR area, and K2 corpus, where there is no such link in the company name. In the course of the analysis, the authors focus on reconstructing the agency’s self-description and self-presentation (frequency and cross-section through the lexical structure of the corpora) in the context of the communication and demographic profile of the studied PR agencies. The lexical analysis of the corpora also made it possible to identify elements that—in the eyes of market practitioners—are considered essential to professional PR, and thus form the basis of the PR industry’s professional identity.","PeriodicalId":509816,"journal":{"name":"Marketing of Scientific and Research Organizations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140269561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Bugayko, Mariia Hryhorak, L. Smoliar, Oleksandr Zaporozhets
In this paper we advocate for the establishment of an aviation “innovative ecosystem” in Ukraine, particularly regarding the technology of unmanned aerial vehicles (UAVs). This ambitious strategy necessitates the introduction of new business models, taking advantage of new opportunities for achieving sustainable development goals in the increasingly resource-limited world. Moreover, this initiative faces a notable challenge: navigating the “double transition” of adopting both green and digital transformations across multiple domains. We believe the solution to creating an innovative ecosystem lies in harnessing the intellectual and infrastructural capabilities of top-tier research institutions – which in Ukraine include the National Aviation University (NAU) and the National Technical University “KPI.” By combining the efforts of Ukrainian higher education institutions and actively enhancing international cooperation, in particular with the Łukasiewicz Research Network – Institute of Aviation in Warsaw – we argue – Ukraine can expedite the development of “factories” of ideas and innovations by supporting the training, incubation and growth of startups, encourage the formation of micro and small high-tech enterprises and bringing their products to global and regional markets, improving the mechanisms of interaction of the startup teams with venture capital funds and investment companies.
{"title":"Creating an Innovative Ecosystem for the Development of Unmanned Aviation in Ukraine: Synergy Between Science and Industry","authors":"D. Bugayko, Mariia Hryhorak, L. Smoliar, Oleksandr Zaporozhets","doi":"10.2478/minib-2024-0005","DOIUrl":"https://doi.org/10.2478/minib-2024-0005","url":null,"abstract":"\u0000 In this paper we advocate for the establishment of an aviation “innovative ecosystem” in Ukraine, particularly regarding the technology of unmanned aerial vehicles (UAVs). This ambitious strategy necessitates the introduction of new business models, taking advantage of new opportunities for achieving sustainable development goals in the increasingly resource-limited world. Moreover, this initiative faces a notable challenge: navigating the “double transition” of adopting both green and digital transformations across multiple domains. We believe the solution to creating an innovative ecosystem lies in harnessing the intellectual and infrastructural capabilities of top-tier research institutions – which in Ukraine include the National Aviation University (NAU) and the National Technical University “KPI.” By combining the efforts of Ukrainian higher education institutions and actively enhancing international cooperation, in particular with the Łukasiewicz Research Network – Institute of Aviation in Warsaw – we argue – Ukraine can expedite the development of “factories” of ideas and innovations by supporting the training, incubation and growth of startups, encourage the formation of micro and small high-tech enterprises and bringing their products to global and regional markets, improving the mechanisms of interaction of the startup teams with venture capital funds and investment companies.","PeriodicalId":509816,"journal":{"name":"Marketing of Scientific and Research Organizations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140280149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Given the changing nature of the modern economy, technological advances and increasing globalization, labor markets are presenting university graduates with new challenges in terms of the competences expected of them. The aim of this article is to evaluate and forecast the future of labor market demands in relation to the competences of future employees. A comprehensive analysis of these expectations is presented, drawing on findings from the desk research method, further supplemented with a qualitative study. The discussion focuses on identifying key competences that employers are looking for in today’s business environment and the competences that will be necessary in the long term. The paper contributes to the ongoing debate on the transformation of curricula in higher education, especially in relation to business schools, emphasizing the need to continually monitor market expectations and make necessary adjustments to curricula. The conclusions from this study are intended to serve as a source of inspiration for decision-makers responsible for educational programs at universities, especially those with a business profile, and other stakeholders aiming to bridge the gap between the academic world and the dynamically changing labor market.
{"title":"Employees of the Future: Expected Competences at the Higher Education Level","authors":"Dobrosława Mruk-Tomczak, E. Jerzyk","doi":"10.2478/minib-2024-0006","DOIUrl":"https://doi.org/10.2478/minib-2024-0006","url":null,"abstract":"\u0000 Given the changing nature of the modern economy, technological advances and increasing globalization, labor markets are presenting university graduates with new challenges in terms of the competences expected of them. The aim of this article is to evaluate and forecast the future of labor market demands in relation to the competences of future employees. A comprehensive analysis of these expectations is presented, drawing on findings from the desk research method, further supplemented with a qualitative study. The discussion focuses on identifying key competences that employers are looking for in today’s business environment and the competences that will be necessary in the long term. The paper contributes to the ongoing debate on the transformation of curricula in higher education, especially in relation to business schools, emphasizing the need to continually monitor market expectations and make necessary adjustments to curricula. The conclusions from this study are intended to serve as a source of inspiration for decision-makers responsible for educational programs at universities, especially those with a business profile, and other stakeholders aiming to bridge the gap between the academic world and the dynamically changing labor market.","PeriodicalId":509816,"journal":{"name":"Marketing of Scientific and Research Organizations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140281440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The primary objective of the article was to delineate the role and diversity of the ‘About Us’ pages on the websites of online food retailers. The research employed the content analysis method, allowing for identification of the content variables on the studied pages, along with an analysis of their frequency and occurrence. The findings revealed that the utilisation of ‘About Us’ pages is prevalent in organic food online stores. These pages exhibit a diverse range of content, primarily centred around promoting the offered products and conveying the values associated with a healthy lifestyle and nutrition.
{"title":"The Role of ‘About Us’ Pages in Online Food Stores","authors":"D. Strzębicki","doi":"10.2478/minib-2024-0003","DOIUrl":"https://doi.org/10.2478/minib-2024-0003","url":null,"abstract":"\u0000 The primary objective of the article was to delineate the role and diversity of the ‘About Us’ pages on the websites of online food retailers. The research employed the content analysis method, allowing for identification of the content variables on the studied pages, along with an analysis of their frequency and occurrence. The findings revealed that the utilisation of ‘About Us’ pages is prevalent in organic food online stores. These pages exhibit a diverse range of content, primarily centred around promoting the offered products and conveying the values associated with a healthy lifestyle and nutrition.","PeriodicalId":509816,"journal":{"name":"Marketing of Scientific and Research Organizations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140280274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this article is to discuss the possibility of using gender equality plans (GEPs) to build a brand, especially the employer branding (EB) of a research institution. The example of the GEP of the Central Mining Institute-National Research Institute (GIG-PIB) has been used in this article. The research methodology includes an analysis of the existing data and a survey involving all the GIG-PIB employees, not only those in research and scientific positions. The computer-assisted web interviewing (CAWI) research covered five key areas associated with gender equality, such as work–life balance, gender balance in management and decision-making bodies, gender equality in recruitment and career development, gender mainstreaming in the research process and measures to combat gender-based violence. This article presents the results of the survey. The analysis of the results shows that the opportunities for professional, scientific and personal development were positively assessed by the staff of GIG-PIB. Such favourable opinions of employees are an important element of building a competitive advantage based on the brand of the research institution and its Employer Branding.
{"title":"Gender Equality Plan for Building Employer Branding of a Research Institution","authors":"Sylwia Jarosławska-Sobór","doi":"10.2478/minib-2024-0004","DOIUrl":"https://doi.org/10.2478/minib-2024-0004","url":null,"abstract":"\u0000 The aim of this article is to discuss the possibility of using gender equality plans (GEPs) to build a brand, especially the employer branding (EB) of a research institution. The example of the GEP of the Central Mining Institute-National Research Institute (GIG-PIB) has been used in this article. The research methodology includes an analysis of the existing data and a survey involving all the GIG-PIB employees, not only those in research and scientific positions. The computer-assisted web interviewing (CAWI) research covered five key areas associated with gender equality, such as work–life balance, gender balance in management and decision-making bodies, gender equality in recruitment and career development, gender mainstreaming in the research process and measures to combat gender-based violence. This article presents the results of the survey. The analysis of the results shows that the opportunities for professional, scientific and personal development were positively assessed by the staff of GIG-PIB. Such favourable opinions of employees are an important element of building a competitive advantage based on the brand of the research institution and its Employer Branding.","PeriodicalId":509816,"journal":{"name":"Marketing of Scientific and Research Organizations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140278383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：