创新的战略驱动力是农业企业应对 COVID-19 的竞争力杠杆

Alessandra Schopf da Silveira, Carmen Brum Rosa, Julio Cezar Mairesse Siluk
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引用次数: 0

摘要

目的这项工作旨在分析大流行病期间为保持公司竞争力而采用的有针对性的创新战略。设计/方法/途径该方法是一项系统的文献综述,分析了如何将这些因素用作决策杠杆,并提出了一个框架工具。研究局限性/影响通过这项工作,其他公司有可能立足于自身,利用所证明的创新战略驱动力,在危机时期保持市场竞争力。由于这是一项系统性的文献综述,因此在应用案例研究等方面存在局限性,这可能是这项工作的继续。通过对所获数据的讨论,农业企业或其他类型的公司有可能在危机情况下从产生竞争优势的创新行动中获得决策依据。
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Strategic drivers of innovation as a lever for the competitiveness of agribusiness to face COVID-19

Purpose

This work sought to analyze targeted innovation strategies used during the pandemic to maintain companies’ competitiveness.

Design/methodology/approach

The methodology was a systematic literature review, analyzing how these factors can be used as leverage in decision-making and suggesting a framework tool.

Findings

As a result, nine factors were identified as drivers to stimulate competitiveness, bringing insights to structure actions in times of crisis to support agribusiness.

Research limitations/implications

With this work, it is possible that other companies can base themselves and use the strategic drivers of innovation evidenced to remain competitive in the market during a period of crisis. As this is a systematic review of the literature, the application of a case study, for example, is a limitation, which could be a continuation of the work.

Practical implications

As this is a systematic review of the literature, the application of a case study, for example, is a limitation, which could be a continuation of the work.

Originality/value

This work has high value because it brings insights into strategic drivers of innovation that tend to leverage or maintain the competitiveness of agribusinesses in times of crisis. With the discussion carried out on the data obtained, it is possible that agribusinesses or other types of companies can be based for decision-making in a crisis scenario from innovative actions that generate competitive advantage.

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来源期刊
CiteScore
7.90
自引率
9.70%
发文量
87
期刊介绍: ■Organisational design and methods ■Performance management ■Performance measurement tools and techniques ■Process analysis, engineering and re-engineering ■Quality and business excellence management Articles can address these topics theoretically or empirically through either a descriptive or critical approach. The co-Editors support articles that significantly bring new knowledge to the area both for academics and practitioners. The material for publication in IJPPM should be written in a manner which makes it accessible to its entire wide-ranging readership. Submissions of highly technical or mathematically-oriented papers are discouraged.
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