{"title":"视觉传播自动化与国家形象的美学建构:对推特上社交机器人的计算美学分析","authors":"Yangkun Huang, Changfeng Chen","doi":"10.1515/omgc-2024-0010","DOIUrl":null,"url":null,"abstract":"\n Vision and aesthetics are inseparable dimensions of national image building. Based on 106,562 China-related images from Twitter (renamed as X), this paper introduced a computational aesthetic approach to investigate the visual communication activities of social bots on Twitter and compared the similarities and differences between human and bot accounts’ posted images so as to explore the influence of social bots’ aesthetic strategies. The results show that social bots have displayed different aesthetic strategies in the construction of the China-related visual frame, and formed obvious stylistic differences with humans in brightness, saturation, color, etc. Negative binomial regression indicates that the aesthetic strategies of social bots contribute to more likes and shares. The automation of visual communication and aesthetic construction not only makes the global building and communication of national image face new situations and challenges, but also pushes the whole human visual aesthetic, creation, and communication activities under the potential subjectivity crisis.","PeriodicalId":508646,"journal":{"name":"Online Media and Global Communication","volume":"116 19","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Automation of visual communication and aesthetic construction of national image: a computational aesthetic analysis of social bots on Twitter\",\"authors\":\"Yangkun Huang, Changfeng Chen\",\"doi\":\"10.1515/omgc-2024-0010\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n Vision and aesthetics are inseparable dimensions of national image building. Based on 106,562 China-related images from Twitter (renamed as X), this paper introduced a computational aesthetic approach to investigate the visual communication activities of social bots on Twitter and compared the similarities and differences between human and bot accounts’ posted images so as to explore the influence of social bots’ aesthetic strategies. The results show that social bots have displayed different aesthetic strategies in the construction of the China-related visual frame, and formed obvious stylistic differences with humans in brightness, saturation, color, etc. Negative binomial regression indicates that the aesthetic strategies of social bots contribute to more likes and shares. The automation of visual communication and aesthetic construction not only makes the global building and communication of national image face new situations and challenges, but also pushes the whole human visual aesthetic, creation, and communication activities under the potential subjectivity crisis.\",\"PeriodicalId\":508646,\"journal\":{\"name\":\"Online Media and Global Communication\",\"volume\":\"116 19\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-03-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Online Media and Global Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/omgc-2024-0010\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Online Media and Global Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/omgc-2024-0010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Automation of visual communication and aesthetic construction of national image: a computational aesthetic analysis of social bots on Twitter
Vision and aesthetics are inseparable dimensions of national image building. Based on 106,562 China-related images from Twitter (renamed as X), this paper introduced a computational aesthetic approach to investigate the visual communication activities of social bots on Twitter and compared the similarities and differences between human and bot accounts’ posted images so as to explore the influence of social bots’ aesthetic strategies. The results show that social bots have displayed different aesthetic strategies in the construction of the China-related visual frame, and formed obvious stylistic differences with humans in brightness, saturation, color, etc. Negative binomial regression indicates that the aesthetic strategies of social bots contribute to more likes and shares. The automation of visual communication and aesthetic construction not only makes the global building and communication of national image face new situations and challenges, but also pushes the whole human visual aesthetic, creation, and communication activities under the potential subjectivity crisis.