使用层次分析法(AHP)为零售业务选择进口眼镜供应商的策略(在麦德龙眼镜公司的研究)

Gendis Yuanisa
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摘要

眼镜是在印尼拥有巨大市场的产品之一,这导致印尼充斥着大量进口眼镜产品,其中中国占据了印尼进口眼镜供应量的 90%。作为一家拥有巨大市场的企业,Optik Metro 在进口眼镜业务中扮演着重要角色。每月高达 4,000 万至 6,000 万的巨大营业额证明了它的成功。Optik Metro 目前与两家进口眼镜供应商合作,分别是经销日本眼镜的 PT A 和经销中国眼镜的 PT B。10 年来,Optik Metro 一直信任这两家供应商的货物供应。然而,随着时间的推移,这些供应商被发现犯了错误,导致 Optik Metro 公司蒙受损失,例如货物延迟到达,许多产品被发现不符合要求或存在缺陷。由于 Optik Metro 公司与眼镜供应商 PT A 和 PT B 的合作关系时间较长,导致 Optik Metro 公司宣布进口眼镜出现延误和缺陷。但是,如果这种现象得不到遏制,供应商的履约能力和效率不高,就可能造成巨大损失,并带来致命后果。选择供应商是运营管理(即供应链管理)的一部分,与向消费者分销产品密切相关。选择最佳进口眼镜供应商可借助分析层次过程(AHP),这是一种根据公司确定的七项标准选择供应商的方法。
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Strategy for Selection of Imported Glasses Suppliers for Retail Business Using Analytical Hierarchy Process (AHP) (Study at Metro Optics)
Glasses are one of the products that have a large market in Indonesia, this has caused Indonesia to be flooded with imported glasses products, where China occupies 90% of the supply of imported glasses in Indonesia. As a business with a large market, Optik Metro plays a role in the imported glasses business. Its large monthly turnover of up to 40 to 60 million demonstrates its success. Optik Metro is currently collaborating with two imported glasses Suppliers, namely PT A, which distributes glasses from Japan, and PT B, which distributes glasses from China. Optik Metro has trusted its supply of goods from these two Suppliers for 10 years. However, over time, these Suppliers were found to have made mistakes that caused Optik Metro to suffer losses, such as delays in the arrival of goods and many products that were found to not meet the requirements or were defective. The length of Optik Metro's cooperative relationship with glasses suppliers PT A and PT B has led Optik Metro to announce delays and defects in imported glasses. However, if this phenomenon is unchecked, large losses may occur and have fatal consequences if the Supplier's performance is not effective and efficient. Supplier selection is one part of Operations Management, namely supply chain management, closely related to distributing products to consumers. Selecting the best-imported eyewear Supplier can be assisted with the Analytical Hierarchy Process (AHP) as a method for selecting Suppliers based on seven criteria determined by the company.
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