演示和性能对用户满意度的影响

Kanaad Pathak, Leif Azzopardi, Martin Halvey
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引用次数: 0

摘要

衡量一个红外系统是否有效,不仅要看它检索相关结果的能力,还要看它如何向用户展示这些结果;引人入胜的展示通常与用户满意度的提高相关。虽然现有研究已经深入探讨了用户满意度、IR 性能指标和呈现方式之间的联系,但这些方面通常都是孤立研究的。我们的研究旨在通过研究查询性能、表现形式和用户满意度之间的关系来弥补这一差距。为了进行分析,我们进行了一次主体间实验,比较了各种结果卡布局在临时新闻搜索界面中的有效性。我们从 TREC WaPo 2018 收集的数据中提取了四个特定主题作为研究中心。在每个主题中,我们评估了具有不同 nDCG 值的六个不同查询。我们的研究涉及 164 名参与者,他们接触了包含结果卡(如 "标题"、"标题+图片 "或 "标题+图片+摘要")的五种不同布局之一。我们的研究结果表明,虽然 nDCG 在查询层面上对用户满意度有很强的预测作用,但查询性能、结果展示和用户满意度之间并不存在线性关系。然而,当考虑到初始结果页面的总收益时,我们发现,对于某些结果卡布局(如标题+图片或标题+图片+摘要),呈现方式确实对用户满意度(查询层面)起着重要作用。我们的结果还表明,布局差异对满意度有着复杂和多方面的影响。我们证明,通过改变结果的展示方式,可以在不同性能的查询之间实现用户满意度的均衡。这强调了在考虑到用户不同偏好的情况下,协调红外系统性能和显示方式的必要性。
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The Influence of Presentation and Performance on User Satisfaction
The effectiveness of an IR system is gauged not just by its ability to retrieve relevant results but also by how it presents these results to users; an engaging presentation often correlates with increased user satisfaction. While existing research has delved into the link between user satisfaction, IR performance metrics, and presentation, these aspects have typically been investigated in isolation. Our research aims to bridge this gap by examining the relationship between query performance, presentation and user satisfaction. For our analysis, we conducted a between-subjects experiment comparing the effectiveness of various result card layouts for an ad-hoc news search interface. Drawing data from the TREC WaPo 2018 collection, we centered our study on four specific topics. Within each of these topics, we assessed six distinct queries with varying nDCG values. Our study involved 164 participants who were exposed to one of five distinct layouts containing result cards, such as"title'',"title+image'', or"title+image+summary''. Our findings indicate that while nDCG is a strong predictor of user satisfaction at the query level, there exists no linear relationship between the performance of the query, presentation of results and user satisfaction. However, when considering the total gain on the initial result page, we observed that presentation does play a significant role in user satisfaction (at the query level) for certain layouts with result cards such as, title+image or title+image+summary. Our results also suggest that the layout differences have complex and multifaceted impacts on satisfaction. We demonstrate the capacity to equalize user satisfaction levels between queries of varying performance by changing how results are presented. This emphasizes the necessity to harmonize both performance and presentation in IR systems, considering users' diverse preferences.
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