ECOLOGICAL-ECONOMIC MECHANISM OF ENTREPRENEURIAL DEVELOPMENT BASED ON ENVIRONMENTAL MANAGEMENT

The article is dedicated to examining scenarios and strategies for the development of land relations, designing an effective eco-economic mechanism for the functioning of environmental management and entrepreneurial development based on land market principles, taking into account the rating evaluation of the investment attractiveness of administrative-territorial peculiarities of land resources, environmental economics, and directions that stimulate the economy and entrepreneurial development in Ukraine. The article investigates the directions for the utilization of land resource economics, development trends, and mechanisms to support the functioning of environmental management with consideration of state incentives for the investment attractiveness of land resources. It also discusses strategies for the development of land relations aimed at improving the mechanisms for supporting the economy of entrepreneurship based on land market principles, as well as the socio-economic development formed through investment attractiveness, the character of their distribution, and the efficiency of utilization, all while considering eco-friendly technologies and institutional support. The article explores the goals and tasks of eco-economic environmental management by forming the investment attractiveness of land resource potential as a scientific prerequisite for entrepreneurial development based on environmental management in Ukraine. It outlines the challenges of transitioning the country to a sustainable development model, proposes ways to address them, and highlights the eco-economic direction of entrepreneurial development based on land market principles, which is a significant and powerful instrument for the revival of Ukraine’s economy. The article suggests improvements to the strategy of socio-economic and eco-economic development of land relations in Ukraine and identifies the directions for regulating environmental nature utilization, which are powerful platforms for regional investment attractiveness.