THE CURRENT STATE AND PROSPECTS FOR THE DEVELOPMENT OF E-COMMERCE IN UKRAINE

At the current stage of the development of economic relations in Ukraine, there are a significant number of negative factors and conditions that inhibit the development of entrepreneurial activity in the country. But despite the huge number of obstacles caused by both external and internal factors, economic entities not only continue to function, but also constantly develop for the sake of supporting the Ukrainian economy. In today’s conditions, e-commerce is one of the main types of business activities that are successfully implemented on the state market and ensure the development of the state’s economy. The emergence and spread of the global information system Internet has led to certain revolutionary discoveries and covers almost all spheres of human activity. Under the influence of the frantic pace of the spread of information technologies, not only the existing directions of doing business are changing, but new ones are constantly emerging. The variability of business conditions at the current stage of the development of economic relations requires greater attention to research on the essence, problems, current state and vectors of improving e-commerce in Ukraine. That is why the article focuses on summarizing the essence of the concept of “electronic commerce”; the main regulatory and legal documents regulating the activity of e-commerce in Ukraine are highlighted; the largest trading platforms carrying out their activities through the Internet were investigated, and the prospects and methods of e-commerce transition to a qualitatively new level in the field of trade were determined.