{"title":"广告中的名人重要吗？熟悉的代言人是说服手势线索的加速器","authors":"Makoto Ono, Akinori Ono","doi":"10.1080/02650487.2024.2332107","DOIUrl":null,"url":null,"abstract":"Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"2018 1","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion\",\"authors\":\"Makoto Ono, Akinori Ono\",\"doi\":\"10.1080/02650487.2024.2332107\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...\",\"PeriodicalId\":48111,\"journal\":{\"name\":\"International Journal of Advertising\",\"volume\":\"2018 1\",\"pages\":\"\"},\"PeriodicalIF\":5.3000,\"publicationDate\":\"2024-04-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Advertising\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/02650487.2024.2332107\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2024.2332107","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion
Regulatory focus theory has been used as a framework to elucidate the effects of advertising messages as well as those of some non-verbal advertising elements including endorsers’ gestures. However...
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