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引用次数: 0
摘要
本研究旨在确定采用移动支付金融科技的驱动因素。研究对象为 306 名 Y 世代（Y 代）和 Z 世代（Z 代）金融科技用户，通过偏最小二乘法和方差分析（ANOVA）使用结构方程模型（SEM）对数据进行分析。本研究调查了一些有趣而新颖的变量之间的关联，如努力预期、便利条件、绩效预期和社会影响在金融知识与行为意向之间的中介效应，并调查了接受和使用技术的统一理论（UTAUT）建构（努力预期、便利条件、绩效预期和社会影响）、技术接受模型 3（TAM 3）建构（感知乐趣和自我效能）、金融知识和人口特征作为金融科技采用的驱动因素。结果表明，努力预期、绩效预期、便利条件、金融知识和自我效能是采用金融科技的强大驱动力。感知到的乐趣和社会影响并不影响用户采用移动支付服务的行为意向：G41, O30, O31, 033
What Drives Mobile Payment Fin Tech Adoption in India?
This study aimed to determine the drivers of mobile payment FinTech adoption. The study was conducted with 306 generation Y (Gen Y) and generation Z (Gen Z) FinTech users, and data were analyzed using structural equation modelling (SEM) through partial least squares and analysis of variance (ANOVA). The present study investigates some interesting and novel associations among variables that contribute to the literature, such as the mediating effect of effort expectancy, facilitating condition, performance expectancy and social influence between the association of financial literacy and behavioural intention, and investigates the unified theory of acceptance and use of technology (UTAUT) constructs (effort expectancy, facilitating condition, performance expectancy and social influence), technology acceptance model 3 (TAM 3) constructs (perceived enjoyment and self-efficacy), financial literacy and demographic features as drivers of FinTech adoption. The results indicate that effort expectancy, performance expectancy, facilitating conditions, financial literacy and self-efficacy are strong drivers of FinTech adoption. Perceived enjoyment and social influence do not influence users’ behavioural intention to adopt mobile payment services.JEL Codes: G41, O30, O31, 033
期刊介绍：
Global Business Review is designed to be a forum for the wider dissemination of current management and business practice and research drawn from around the globe but with an emphasis on Asian and Indian perspectives. An important feature is its cross-cultural and comparative approach. Multidisciplinary in nature and with a strong practical orientation, this refereed journal publishes surveys relating to and report significant developments in management practice drawn from business/commerce, the public and the private sector, and non-profit organisations. The journal also publishes articles which provide practical insights on doing business in India/Asia from local and global and macro and micro perspectives.
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