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Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity 影响者类型与产品类型的效力对比:感知真实性的中介效应
IF 2.4 Q3 BUSINESS Pub Date : 2024-09-10 DOI: 10.1177/09721509241251400
Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr
With advent of artificial intelligence applications, managers and policymakers are challenged to incorporate such transformative technology into their practices. Drawing upon the match-up hypothesis, this article aims to examine how consumers respond to utilitarian (food), symbolic (Gucci bag) or stigmatized (cigarettes) products endorsed by artificial intelligence influencer compared to human influencer. The phenomenon by which utilitarian/hedonic attributes trade-offs determine preference for, or resistance to, artificial intelligence-based recommendations in comparison to human influencer’s product recommendations. Research sheds light on social media’s dark side by investigating the effectiveness of influencer marketing in endorsing stigmatized product type. A ‘web-based between-subjects’ experiment was conducted on 236 Egyptian female samples with an equal exposure to artificial intelligence ( n = 118) and human influencers ( n = 118). After validating the designed scenarios and measurement model, structural equation modelling was employed to test the hypotheses. Results show that there is no significant difference between artificial intelligence and human influencers for symbolic product recommendations. Compared to artificial intelligence, human influencers are more effective at making recommendations for utilitarian products, while artificial intelligence influencers are more effective at making recommendations for stigmatized products. Moreover, perceived authenticity leads to variation between human and artificial intelligence influencer effectiveness for symbolic product recommendations.
随着人工智能应用的出现,管理者和决策者面临着将这种变革性技术融入其实践的挑战。本文以匹配假说为基础,旨在研究与人类影响者相比,消费者如何对人工智能影响者认可的功利性(食品)、象征性(Gucci 手袋)或污名化(香烟)产品做出反应。与人类影响者的产品推荐相比,功利性/象征性属性的权衡决定了对基于人工智能的推荐的偏好或抵制。通过调查影响者营销在为被污名化的产品类型代言时的有效性,研究揭示了社交媒体的阴暗面。研究人员对 236 名埃及女性样本进行了 "基于网络的主体间 "实验,人工智能(n = 118)和人类影响者(n = 118)的接触程度相同。在对设计的情景和测量模型进行验证后,采用结构方程模型对假设进行了检验。结果表明,在象征性产品推荐方面,人工智能和人类影响者之间没有显著差异。与人工智能相比,人类影响者对功利性产品的推荐更有效,而人工智能影响者对污名化产品的推荐更有效。此外,感知到的真实性也会导致人类影响者和人工智能影响者在象征性产品推荐方面的效果差异。
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引用次数: 0
A Study on How Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C Marketplace 消费者生成的广告如何影响 C2C 市场中在线消费者购买意向的研究
IF 2.4 Q3 BUSINESS Pub Date : 2024-09-06 DOI: 10.1177/09721509241263174
Bidisha Roy, Sitanath Mazumdar, Banhi Guha
Consumer-generated advertising (CGA) campaigns have become a pivotal online marketing tool in light of the substantial increase in smartphone usage. As a result, there is a rising recognition of the importance of studying purchase intention (PI) within the realm of online CGA on consumer-to-consumer (C2C) platforms. The present study investigates the factors that influence individuals’ intention to make purchases on C2C platforms as a result of CGA.The conceptual model was developed using the theory of planned behaviour (TPB) and quantitative data. Based on survey data, the model has been analyzed and tested using the structural equation modelling technique for each construct. According to this investigation, the ‘attitude’ of online shoppers is the main factor influencing ‘PI’ or ‘behavioural intention’ as a result of online CGA on a C2C marketplace. The two most important aspects of products and services that affect attitude are their ‘perceived usefulness’ and ‘perceived ease of use’. According to the study, online marketers should place greater emphasis on a product’s or service’s utility in order to improve online shoppers’ attitudes, which will then result in increased PI. The model, developed in conjunction with the primary study findings, will aid in the development of CGA strategies for C2C market in order to increase purchase intent.
随着智能手机使用率的大幅提高,消费者生成广告(CGA)活动已成为一种重要的在线营销工具。因此,越来越多的人认识到在消费者对消费者(C2C)平台的在线 CGA 领域研究购买意向(PI)的重要性。本研究采用计划行为理论(TPB)和定量数据建立了概念模型。在调查数据的基础上,使用结构方程建模技术对模型的每个构念进行了分析和检验。根据这项调查,网上购物者的 "态度 "是影响 "PI "或 "行为意向 "的主要因素,而 "PI "或 "行为意向 "是在 C2C 市场上进行网上 CGA 的结果。影响态度的两个最重要的方面是产品和服务的 "感知有用性 "和 "感知易用性"。根据这项研究,网络营销人员应更加重视产品或服务的实用性,以改善网络购物者的态度,从而提高 PI。结合主要研究结果建立的模型将有助于为 C2C 市场制定 CGA 战略,以提高购买意向。
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引用次数: 0
Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users 品牌个性和忠诚度是回购意愿的驱动因素:来自巴基斯坦手机用户的证据
IF 2.4 Q3 BUSINESS Pub Date : 2024-08-28 DOI: 10.1177/09721509241249561
Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal, Adeel Ahmed
The purpose of this study was to examine the influence of brand personality and brand loyalty on repurchase intention of Pakistani mobile phone users. The population for this study comprised master’s students at large public sector universities of Pakistan. Results of 318 responses indicate that sincerity, competence, ruggedness and sophistication significantly predicted brand loyalty, while the excitement dimension of brand personality failed to predict brand loyalty. It was also found that brand loyalty positively predicted the repurchase intentions among mobile phone users of Pakistan. The study also tested the moderating role of relative brand identification in the relationship between brand loyalty and brand repurchase intentions. By making overall significant contributions to the existing body of literature, the test of moderated regression analysis indicates the presence of a moderating role of relative brand identification. With remarkable contributions, this research presents valuable insights to marketers and stakeholders, helping them to understand brand personality, rebuild marketing strategies, boost brand loyalty, grasp relative brand identification, gain a competitive edge, make informed decisions and stay relevant in the market.
本研究旨在探讨品牌个性和品牌忠诚度对巴基斯坦手机用户回购意向的影响。研究对象包括巴基斯坦大型公立大学的硕士研究生。318 个回答的结果表明,真诚、能力、粗犷和精致对品牌忠诚度有显著的预测作用,而品牌个性的兴奋维度未能预测品牌忠诚度。研究还发现,品牌忠诚度能积极预测巴基斯坦手机用户的回购意向。研究还检验了相对品牌认同在品牌忠诚度和品牌回购意向之间的调节作用。通过对现有文献的整体重大贡献,调节回归分析检验表明,相对品牌认同存在调节作用。这项研究为市场营销人员和利益相关者提供了宝贵的见解,有助于他们了解品牌个性、重建营销战略、提高品牌忠诚度、掌握品牌相对认同、获得竞争优势、做出明智决策并保持市场相关性。
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引用次数: 0
Nexus among Blockchain Technology, Digital Accounting Practices, Transformational Leadership and Sustainable Performance: Moderated-mediating Model 区块链技术、数字会计实践、转型领导力和可持续绩效之间的关联:中介模型
IF 2.4 Q3 BUSINESS Pub Date : 2024-08-22 DOI: 10.1177/09721509241264648
Malik Abu Afifa, Nha Minh Nguyen, Duong Van Bui
This study examines the link among blockchain technology (BCT), digital accounting practices (DAPs) and sustainable performance (SUP) in the conditions of Vietnam as a developing market. We consider DAPs to be a mediator variable. Furthermore, transformational leadership (TRL) is considered the moderating variable for all nexuses in the research model. Data have been gathered by the survey technique via email with LinkedIn user profiles. 2,000 emails comprising the survey have been dispatched to LinkedIn users of Vietnamese manufacturing firms. The final data set comprised 547 responses. By utilizing partial least squares structural equation modelling, the authors indicate that BCT favourably affects DAPs as well as SUP. Moreover, DAPs favourably mediate the link between BCT and SUP, while TRL demonstrates a significant moderator role in the links among them. As a conclusion, using the perspectives of information processing theory and resource-based view theory, this study adds to the SUP literature by demonstrating the impacts of BCT and DAPs in the context of TRL. Furthermore, this study has been handled as a pioneering investigation that combines DAPs and SUP in the same model in a developing market, specifically Vietnam.
本研究探讨了在越南这一发展中市场条件下,区块链技术(BCT)、数字会计实践(DAPs)和可持续绩效(SUP)之间的联系。我们将 DAPs 视为中介变量。此外,变革型领导力(TRL)被视为研究模型中所有关系的调节变量。数据是通过电子邮件与 LinkedIn 用户资料的调查技术收集的。我们向越南制造企业的 LinkedIn 用户发送了 2000 封包含调查内容的电子邮件。最终数据集包括 547 份回复。通过利用偏最小二乘法结构方程模型,作者指出,BCT对DAP和SUP都有有利影响。此外,DAPs 对 BCT 和 SUP 之间的联系起着有利的中介作用,而 TRL 则对它们之间的联系起着重要的调节作用。总之,本研究从信息处理理论和资源观理论的角度出发,证明了在 TRL 背景下 BCT 和 DAPs 对 SUP 的影响,从而为 SUP 的研究文献增添了新的内容。此外,本研究还是在发展中市场(特别是越南)将 DAPs 和 SUP 结合到同一模型中的一项开创性研究。
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引用次数: 0
Going Green from Within: The Mediation of Employee Green Creativity in the Relationship Between Green Inclusive Leadership and Green Organizational Citizenship Behaviour 从内部走向绿色:员工绿色创造力在绿色包容性领导与绿色组织公民行为之间关系中的中介作用
IF 2.4 Q3 BUSINESS Pub Date : 2024-08-22 DOI: 10.1177/09721509241264132
Vikash Mandal, Durba Pal
In the context of environmental sustainability, can Green Inclusive Leadership empower and enhance the effectiveness of employees in the manufacturing sector? If so, what are the fundamental mechanisms that drive this positive influence? Sustainable leadership is recognized by researchers as key to promoting and strengthening sustainability in organizations. Therefore, the present study aims to achieve two primary objectives: (a) investigate the impact of Green Inclusive Leadership on Green Organizational Citizenship Behaviour, and (b) explore the mediating role of Employee Green Creativity in the association between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. The study collected data from 254 employees at an Indian dairy manufacturing firm located in Ranchi, Jharkhand by following a random sampling technique. In order to validate the proposed conceptual framework, structural equation modelling was implemented. The results demonstrated a positive direct association between Green Inclusive Leadership and Employee Green Creativity, Green Organizational Citizenship Behaviour, respectively. Moreover, Employee Green Creativity partially mediated the relationship between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. Subsequently, on the basis of research findings, the implications and limitations of the present study were delineated.
在环境可持续发展的背景下,绿色包容性领导能否增强制造业员工的能力并提高其工作效率?如果可以,那么驱动这种积极影响的基本机制是什么?研究人员认为,可持续领导力是促进和加强组织可持续发展的关键。因此,本研究旨在实现两个主要目标:(a)调查绿色包容性领导对绿色组织公民行为的影响;(b)探讨员工绿色创造力在绿色包容性领导与绿色组织公民行为之间的中介作用。研究采用随机抽样技术,从位于恰尔肯德邦兰契的一家印度乳品制造公司的 254 名员工中收集了数据。为了验证所提出的概念框架,研究采用了结构方程模型。结果表明,绿色包容性领导分别与员工绿色创造力、绿色组织公民行为之间存在正向直接联系。此外,员工绿色创造力还对绿色包容性领导与绿色组织公民行为之间的关系起到了部分中介作用。随后,在研究结果的基础上,阐述了本研究的意义和局限性。
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引用次数: 0
Intellectual Property Protection and Degree of Ownership of Emerging-market Multinational Enterprises: The Moderating Role of Home-country Government Support 新兴市场跨国企业的知识产权保护与所有权程度:母国政府支持的调节作用
IF 2.4 Q3 BUSINESS Pub Date : 2024-08-17 DOI: 10.1177/09721509241263158
Larissa Cristina Ribeiro e Souza, Juciara Nunes de Alcântara, Cristina Lelis Leal Calegario
In this article, we aimed to investigate the influence of the distance of intellectual property protection (IPP) between the home and host countries in the degree of ownership of subsidiaries of emerging-market multinational enterprises (EMNEs) and the moderating role of the financial support of the home-country government in the relationship between the IPP distance and the degree of ownership. We applied a binominal panel probit model to analyze data from 296 subsidiaries of 32 Brazilian multinationals in 40 host countries during the period 2006–2015. The results indicate that Brazilian multinationals tend to opt for full ownership in host countries with a positive IPP distance and that this tendency is maintained with financial support from the home-country government. The results support the importance of formal institutions to EMNEs’ strategic decisions and contribute to the discussion of the importance of IPP for international business. This study seeks to contribute to the literature by analysing the link between the degree of ownership of EMNEs and the distance of IPP between the home country and the host countries, an under-analysed topic. In addition, the present study also contributes to the advancement of research on EMNEs by examining the Latin American context.
本文旨在研究母国与东道国之间的知识产权保护距离对新兴市场跨国企业(EMNEs)子公司所有权程度的影响,以及母国政府的财政支持在知识产权保护距离与所有权程度之间关系中的调节作用。我们采用二项式面板 probit 模型分析了 2006-2015 年间 32 家巴西跨国企业在 40 个东道国的 296 家子公司的数据。结果表明,巴西跨国公司倾向于在 IPP 距离为正的东道国选择完全所有权,并且这种倾向在母国政府的财政支持下得以保持。研究结果支持了正规机构对新兴市场国家战略决策的重要性,并有助于讨论 IPP 对国际商业的重要性。本研究试图通过分析新兴市场企业的所有权程度与母国和东道国之间 IPP 距离之间的联系(这是一个未得到充分分析的课题),为相关文献做出贡献。此外,本研究还通过考察拉丁美洲的情况,为推动有关新兴市场企业的研究做出了贡献。
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引用次数: 0
Towards Global Sustainable Development: The Role of Financial Innovation and Technological Advancements 实现全球可持续发展:金融创新和技术进步的作用
IF 2.3 Q3 BUSINESS Pub Date : 2024-08-10 DOI: 10.1177/09721509241261503
Eyup Dogan, M. Chishti, Umer Zaman, Rima H. Binsaeed
The importance of metaverse and blockchain technologies in today’s global landscape cannot be overstated. These innovative technologies offer transformative potential for various sectors, including economics, by enhancing connectivity, security and transparency. The present study leverages these technologies to investigate their dynamic impacts, in conjunction with geopolitical risk, on global economic cycles to navigate the challenges of an interconnected world. To ensure the reliability of our findings, this study employs two proxies to gauge economic cycles: global green economic growth and global environmental sustainability. By utilizing daily data, this study reveals several noteworthy findings. First, the quantile-var-based network analysis demonstrates a robust directional connection among the variables in our model. Second, the wavelet quantile correlation technique uncovers the significant role of metaverse technology in influencing economic cycles by promoting global green economic growth and global environmental sustainability across all time horizons (short, medium and long term). Third, economic cycles exhibit a negative association with financial innovation and a positive connection with geopolitical risk across all timeframes. Fourth, the continuous wavelet transform causality test identifies a substantial causal relationship running from metaverse technology, financial innovation and geopolitical risk to economic cycles. Based on our empirical results, this study recommends that the global economy should continue investing in metaverse and blockchain technologies to address economic cycles in the future.
元宇宙和区块链技术在当今全球格局中的重要性怎么强调都不为过。这些创新技术通过增强连通性、安全性和透明度,为包括经济在内的各个领域提供了变革潜力。本研究利用这些技术,结合地缘政治风险,研究它们对全球经济周期的动态影响,以应对互联世界的挑战。为确保研究结果的可靠性,本研究采用了两个替代指标来衡量经济周期:全球绿色经济增长和全球环境可持续性。通过利用每日数据,本研究揭示了几个值得注意的发现。首先,基于量化变量的网络分析表明,模型中的变量之间存在稳健的方向性联系。其次,小波量化相关技术揭示了元宇宙技术在所有时间跨度(短期、中期和长期)内通过促进全球绿色经济增长和全球环境可持续性来影响经济周期的重要作用。第三,在所有时间范围内,经济周期与金融创新呈负相关,与地缘政治风险呈正相关。第四,连续小波变换因果检验确定了从元技术、金融创新和地缘政治风险到经济周期之间的实质性因果关系。基于我们的实证结果,本研究建议全球经济未来应继续投资于元宇宙和区块链技术,以应对经济周期。
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引用次数: 0
Bank Competition and Financial Stability Relationship in India: 
Post-bank Consolidation Analysis 印度银行竞争与金融稳定的关系:银行合并后的分析
IF 2.3 Q3 BUSINESS Pub Date : 2024-08-10 DOI: 10.1177/09721509241263745
Ishu, N. S. Mallik
The discussion of the competition–stability nexus has always been a subject of widespread concern among academicians, but its importance has deepened since the onset of the global financial crisis (GFC) and more so post-bank consolidation reforms of 2016 in India. Bank stability in India noted a surge in early decade of the twenty-first century; however, the same declined continuously after the GFC, and a massive dip was noted post-bank consolidation of 2016 in India. This motivates us to revisit the competition–stability relationship with renewed banking structure. We utilize the dynamic panel models over Indian banks during 1991–2021. The study lends support to the competition–fragility hypothesis and also underlines the role of extraneous factors, including bank-specific and macro-environment, on financial stability. The study also finds that stability behaves in a non-linear fashion and supports an inverted U-shaped relationship. The empirical findings for asymmetric impact across crisis period, ownership and size effects suggest that the Reserve Bank of India’s policy push for increasing concentration through consolidation of public sector banks but enlarging the smaller private banks is key to maintaining financial stability in India.
关于竞争与稳定之间关系的讨论一直是学术界广泛关注的话题,但自全球金融危机(GFC)爆发以来,其重要性不断加深,2016 年印度银行整顿改革后更是如此。印度银行的稳定性在二十一世纪初的十年中得到了突飞猛进的发展;然而,在全球金融危机之后,印度银行的稳定性持续下降,并在 2016 年印度银行整顿之后出现了大幅下滑。这促使我们随着银行结构的更新重新审视竞争与稳定性之间的关系。我们采用了 1991-2021 年间印度银行的动态面板模型。研究支持竞争-脆弱性假说,同时也强调了外在因素(包括银行特有因素和宏观环境)对金融稳定性的影响。研究还发现,稳定性以非线性方式表现,并支持倒 U 型关系。不同危机时期的非对称影响、所有权和规模效应的实证研究结果表明,印度储备银行通过合并公共部门银行来提高集中度,但同时扩大较小的私营银行的规模的政策推动是维护印度金融稳定的关键。
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引用次数: 0
Bank Competition and Financial Stability Relationship in India: 
Post-bank Consolidation Analysis 印度银行竞争与金融稳定的关系:银行合并后的分析
IF 2.3 Q3 BUSINESS Pub Date : 2024-08-10 DOI: 10.1177/09721509241263745
Ishu, N. S. Mallik
The discussion of the competition–stability nexus has always been a subject of widespread concern among academicians, but its importance has deepened since the onset of the global financial crisis (GFC) and more so post-bank consolidation reforms of 2016 in India. Bank stability in India noted a surge in early decade of the twenty-first century; however, the same declined continuously after the GFC, and a massive dip was noted post-bank consolidation of 2016 in India. This motivates us to revisit the competition–stability relationship with renewed banking structure. We utilize the dynamic panel models over Indian banks during 1991–2021. The study lends support to the competition–fragility hypothesis and also underlines the role of extraneous factors, including bank-specific and macro-environment, on financial stability. The study also finds that stability behaves in a non-linear fashion and supports an inverted U-shaped relationship. The empirical findings for asymmetric impact across crisis period, ownership and size effects suggest that the Reserve Bank of India’s policy push for increasing concentration through consolidation of public sector banks but enlarging the smaller private banks is key to maintaining financial stability in India.
关于竞争与稳定之间关系的讨论一直是学术界广泛关注的话题,但自全球金融危机(GFC)爆发以来,其重要性不断加深,2016 年印度银行整顿改革后更是如此。印度银行的稳定性在二十一世纪初的十年中得到了突飞猛进的发展;然而,在全球金融危机之后,印度银行的稳定性持续下降,并在 2016 年印度银行整顿之后出现了大幅下滑。这促使我们随着银行结构的更新重新审视竞争与稳定性之间的关系。我们采用了 1991-2021 年间印度银行的动态面板模型。研究支持竞争-脆弱性假说,同时也强调了外在因素(包括银行特有因素和宏观环境)对金融稳定性的影响。研究还发现,稳定性以非线性方式表现,并支持倒 U 型关系。不同危机时期的非对称影响、所有权和规模效应的实证研究结果表明,印度储备银行通过合并公共部门银行来提高集中度,但同时扩大较小的私营银行的规模的政策推动是维护印度金融稳定的关键。
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引用次数: 0
Effects of Industrialization on Business and Economic Climate in Nigeria: Evidence from Sectoral Analysis 工业化对尼日利亚商业和经济环境的影响:部门分析证据
IF 2.3 Q3 BUSINESS Pub Date : 2024-08-10 DOI: 10.1177/09721509241261859
B. E. Udoh, J. Enemuo, U. Samuel, Akpan Ededem Jack, Ogogo Austin Ugar, Nkwonta Nkechi Caroline
This study assessed the dynamics of industrialization in Nigeria from 1999 to 2022 and the ripple effect on environmental quality, business and the economic landscape. This study anchors on the United Nations’ Sustainable Development Goals to assess the interactive effect of industrialization on sectoral value addition while also considering its implications for clean energy, economic growth, innovation and climate change in Nigeria. The autoregressive distributed lag model was employed for its capability to incorporate variables of diverse orders of integration and assess the short- and long-run dynamics of industrialization and its impact on various facets of Nigeria’s economy, business sector and environmental quality. The data set was sourced and collated from the World Bank Development Index. The findings reveal a positive and significant relationship between industrialization and economic growth. The positive nexus is propelled by private sector credit specifically geared towards business development and the pivotal role of net foreign direct investment, for economic expansion alongside industrial activities. Exchange rate volatility limits access to reliable energy sources and impedes sectoral additions. The effect of industrialization on environmental quality stems from heavy reliance on fossil fuels. This study advocates for strategic investments in sustainable and renewable energy sources, adoption of climate-smart agricultural practices and implementation of stringent environmental quality guidelines. To address the dual challenge of fostering economic growth through industrialization, ensuring environmental sustainability and offering valuable insights for policymakers and stakeholders in Nigeria’s development trajectory.
本研究评估了 1999 年至 2022 年尼日利亚工业化的动态以及对环境质量、商业和经济景观的连锁反应。本研究以联合国可持续发展目标为基础,评估工业化对部门附加值的互动影响,同时考虑其对尼日利亚清洁能源、经济增长、创新和气候变化的影响。采用了自回归分布式滞后模型,因为该模型能够纳入不同整合阶次的变量,并评估工业化的短期和长期动态及其对尼日利亚经济、商业部门和环境质量各个方面的影响。数据集来源于世界银行发展指数。研究结果表明,工业化与经济增长之间存在着积极而重要的关系。这种积极的关系得益于私营部门专门为企业发展提供的信贷,以及净外国直接投资对经济扩张和工业活动的关键作用。汇率波动限制了可靠能源的获取,阻碍了部门增量。工业化对环境质量的影响源于对化石燃料的严重依赖。本研究主张对可持续和可再生能源进行战略投资,采用气候智能型农业做法,并实施严格的环境质量准则。以应对通过工业化促进经济增长和确保环境可持续性的双重挑战,并为尼日利亚发展轨迹中的政策制定者和利益相关者提供有价值的见解。
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引用次数: 0
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Global Business Review
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