Pub Date : 2024-09-10DOI: 10.1177/09721509241251400
Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr
With advent of artificial intelligence applications, managers and policymakers are challenged to incorporate such transformative technology into their practices. Drawing upon the match-up hypothesis, this article aims to examine how consumers respond to utilitarian (food), symbolic (Gucci bag) or stigmatized (cigarettes) products endorsed by artificial intelligence influencer compared to human influencer. The phenomenon by which utilitarian/hedonic attributes trade-offs determine preference for, or resistance to, artificial intelligence-based recommendations in comparison to human influencer’s product recommendations. Research sheds light on social media’s dark side by investigating the effectiveness of influencer marketing in endorsing stigmatized product type. A ‘web-based between-subjects’ experiment was conducted on 236 Egyptian female samples with an equal exposure to artificial intelligence ( n = 118) and human influencers ( n = 118). After validating the designed scenarios and measurement model, structural equation modelling was employed to test the hypotheses. Results show that there is no significant difference between artificial intelligence and human influencers for symbolic product recommendations. Compared to artificial intelligence, human influencers are more effective at making recommendations for utilitarian products, while artificial intelligence influencers are more effective at making recommendations for stigmatized products. Moreover, perceived authenticity leads to variation between human and artificial intelligence influencer effectiveness for symbolic product recommendations.
{"title":"Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity","authors":"Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr","doi":"10.1177/09721509241251400","DOIUrl":"https://doi.org/10.1177/09721509241251400","url":null,"abstract":"With advent of artificial intelligence applications, managers and policymakers are challenged to incorporate such transformative technology into their practices. Drawing upon the match-up hypothesis, this article aims to examine how consumers respond to utilitarian (food), symbolic (Gucci bag) or stigmatized (cigarettes) products endorsed by artificial intelligence influencer compared to human influencer. The phenomenon by which utilitarian/hedonic attributes trade-offs determine preference for, or resistance to, artificial intelligence-based recommendations in comparison to human influencer’s product recommendations. Research sheds light on social media’s dark side by investigating the effectiveness of influencer marketing in endorsing stigmatized product type. A ‘web-based between-subjects’ experiment was conducted on 236 Egyptian female samples with an equal exposure to artificial intelligence ( n = 118) and human influencers ( n = 118). After validating the designed scenarios and measurement model, structural equation modelling was employed to test the hypotheses. Results show that there is no significant difference between artificial intelligence and human influencers for symbolic product recommendations. Compared to artificial intelligence, human influencers are more effective at making recommendations for utilitarian products, while artificial intelligence influencers are more effective at making recommendations for stigmatized products. Moreover, perceived authenticity leads to variation between human and artificial intelligence influencer effectiveness for symbolic product recommendations.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"69 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-06DOI: 10.1177/09721509241263174
Bidisha Roy, Sitanath Mazumdar, Banhi Guha
Consumer-generated advertising (CGA) campaigns have become a pivotal online marketing tool in light of the substantial increase in smartphone usage. As a result, there is a rising recognition of the importance of studying purchase intention (PI) within the realm of online CGA on consumer-to-consumer (C2C) platforms. The present study investigates the factors that influence individuals’ intention to make purchases on C2C platforms as a result of CGA.The conceptual model was developed using the theory of planned behaviour (TPB) and quantitative data. Based on survey data, the model has been analyzed and tested using the structural equation modelling technique for each construct. According to this investigation, the ‘attitude’ of online shoppers is the main factor influencing ‘PI’ or ‘behavioural intention’ as a result of online CGA on a C2C marketplace. The two most important aspects of products and services that affect attitude are their ‘perceived usefulness’ and ‘perceived ease of use’. According to the study, online marketers should place greater emphasis on a product’s or service’s utility in order to improve online shoppers’ attitudes, which will then result in increased PI. The model, developed in conjunction with the primary study findings, will aid in the development of CGA strategies for C2C market in order to increase purchase intent.
{"title":"A Study on How Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C Marketplace","authors":"Bidisha Roy, Sitanath Mazumdar, Banhi Guha","doi":"10.1177/09721509241263174","DOIUrl":"https://doi.org/10.1177/09721509241263174","url":null,"abstract":"Consumer-generated advertising (CGA) campaigns have become a pivotal online marketing tool in light of the substantial increase in smartphone usage. As a result, there is a rising recognition of the importance of studying purchase intention (PI) within the realm of online CGA on consumer-to-consumer (C2C) platforms. The present study investigates the factors that influence individuals’ intention to make purchases on C2C platforms as a result of CGA.The conceptual model was developed using the theory of planned behaviour (TPB) and quantitative data. Based on survey data, the model has been analyzed and tested using the structural equation modelling technique for each construct. According to this investigation, the ‘attitude’ of online shoppers is the main factor influencing ‘PI’ or ‘behavioural intention’ as a result of online CGA on a C2C marketplace. The two most important aspects of products and services that affect attitude are their ‘perceived usefulness’ and ‘perceived ease of use’. According to the study, online marketers should place greater emphasis on a product’s or service’s utility in order to improve online shoppers’ attitudes, which will then result in increased PI. The model, developed in conjunction with the primary study findings, will aid in the development of CGA strategies for C2C market in order to increase purchase intent.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"7 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142225369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-28DOI: 10.1177/09721509241249561
Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal, Adeel Ahmed
The purpose of this study was to examine the influence of brand personality and brand loyalty on repurchase intention of Pakistani mobile phone users. The population for this study comprised master’s students at large public sector universities of Pakistan. Results of 318 responses indicate that sincerity, competence, ruggedness and sophistication significantly predicted brand loyalty, while the excitement dimension of brand personality failed to predict brand loyalty. It was also found that brand loyalty positively predicted the repurchase intentions among mobile phone users of Pakistan. The study also tested the moderating role of relative brand identification in the relationship between brand loyalty and brand repurchase intentions. By making overall significant contributions to the existing body of literature, the test of moderated regression analysis indicates the presence of a moderating role of relative brand identification. With remarkable contributions, this research presents valuable insights to marketers and stakeholders, helping them to understand brand personality, rebuild marketing strategies, boost brand loyalty, grasp relative brand identification, gain a competitive edge, make informed decisions and stay relevant in the market.
{"title":"Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users","authors":"Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal, Adeel Ahmed","doi":"10.1177/09721509241249561","DOIUrl":"https://doi.org/10.1177/09721509241249561","url":null,"abstract":"The purpose of this study was to examine the influence of brand personality and brand loyalty on repurchase intention of Pakistani mobile phone users. The population for this study comprised master’s students at large public sector universities of Pakistan. Results of 318 responses indicate that sincerity, competence, ruggedness and sophistication significantly predicted brand loyalty, while the excitement dimension of brand personality failed to predict brand loyalty. It was also found that brand loyalty positively predicted the repurchase intentions among mobile phone users of Pakistan. The study also tested the moderating role of relative brand identification in the relationship between brand loyalty and brand repurchase intentions. By making overall significant contributions to the existing body of literature, the test of moderated regression analysis indicates the presence of a moderating role of relative brand identification. With remarkable contributions, this research presents valuable insights to marketers and stakeholders, helping them to understand brand personality, rebuild marketing strategies, boost brand loyalty, grasp relative brand identification, gain a competitive edge, make informed decisions and stay relevant in the market.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"32 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-22DOI: 10.1177/09721509241264648
Malik Abu Afifa, Nha Minh Nguyen, Duong Van Bui
This study examines the link among blockchain technology (BCT), digital accounting practices (DAPs) and sustainable performance (SUP) in the conditions of Vietnam as a developing market. We consider DAPs to be a mediator variable. Furthermore, transformational leadership (TRL) is considered the moderating variable for all nexuses in the research model. Data have been gathered by the survey technique via email with LinkedIn user profiles. 2,000 emails comprising the survey have been dispatched to LinkedIn users of Vietnamese manufacturing firms. The final data set comprised 547 responses. By utilizing partial least squares structural equation modelling, the authors indicate that BCT favourably affects DAPs as well as SUP. Moreover, DAPs favourably mediate the link between BCT and SUP, while TRL demonstrates a significant moderator role in the links among them. As a conclusion, using the perspectives of information processing theory and resource-based view theory, this study adds to the SUP literature by demonstrating the impacts of BCT and DAPs in the context of TRL. Furthermore, this study has been handled as a pioneering investigation that combines DAPs and SUP in the same model in a developing market, specifically Vietnam.
{"title":"Nexus among Blockchain Technology, Digital Accounting Practices, Transformational Leadership and Sustainable Performance: Moderated-mediating Model","authors":"Malik Abu Afifa, Nha Minh Nguyen, Duong Van Bui","doi":"10.1177/09721509241264648","DOIUrl":"https://doi.org/10.1177/09721509241264648","url":null,"abstract":"This study examines the link among blockchain technology (BCT), digital accounting practices (DAPs) and sustainable performance (SUP) in the conditions of Vietnam as a developing market. We consider DAPs to be a mediator variable. Furthermore, transformational leadership (TRL) is considered the moderating variable for all nexuses in the research model. Data have been gathered by the survey technique via email with LinkedIn user profiles. 2,000 emails comprising the survey have been dispatched to LinkedIn users of Vietnamese manufacturing firms. The final data set comprised 547 responses. By utilizing partial least squares structural equation modelling, the authors indicate that BCT favourably affects DAPs as well as SUP. Moreover, DAPs favourably mediate the link between BCT and SUP, while TRL demonstrates a significant moderator role in the links among them. As a conclusion, using the perspectives of information processing theory and resource-based view theory, this study adds to the SUP literature by demonstrating the impacts of BCT and DAPs in the context of TRL. Furthermore, this study has been handled as a pioneering investigation that combines DAPs and SUP in the same model in a developing market, specifically Vietnam.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"48 6 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-22DOI: 10.1177/09721509241264132
Vikash Mandal, Durba Pal
In the context of environmental sustainability, can Green Inclusive Leadership empower and enhance the effectiveness of employees in the manufacturing sector? If so, what are the fundamental mechanisms that drive this positive influence? Sustainable leadership is recognized by researchers as key to promoting and strengthening sustainability in organizations. Therefore, the present study aims to achieve two primary objectives: (a) investigate the impact of Green Inclusive Leadership on Green Organizational Citizenship Behaviour, and (b) explore the mediating role of Employee Green Creativity in the association between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. The study collected data from 254 employees at an Indian dairy manufacturing firm located in Ranchi, Jharkhand by following a random sampling technique. In order to validate the proposed conceptual framework, structural equation modelling was implemented. The results demonstrated a positive direct association between Green Inclusive Leadership and Employee Green Creativity, Green Organizational Citizenship Behaviour, respectively. Moreover, Employee Green Creativity partially mediated the relationship between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. Subsequently, on the basis of research findings, the implications and limitations of the present study were delineated.
{"title":"Going Green from Within: The Mediation of Employee Green Creativity in the Relationship Between Green Inclusive Leadership and Green Organizational Citizenship Behaviour","authors":"Vikash Mandal, Durba Pal","doi":"10.1177/09721509241264132","DOIUrl":"https://doi.org/10.1177/09721509241264132","url":null,"abstract":"In the context of environmental sustainability, can Green Inclusive Leadership empower and enhance the effectiveness of employees in the manufacturing sector? If so, what are the fundamental mechanisms that drive this positive influence? Sustainable leadership is recognized by researchers as key to promoting and strengthening sustainability in organizations. Therefore, the present study aims to achieve two primary objectives: (a) investigate the impact of Green Inclusive Leadership on Green Organizational Citizenship Behaviour, and (b) explore the mediating role of Employee Green Creativity in the association between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. The study collected data from 254 employees at an Indian dairy manufacturing firm located in Ranchi, Jharkhand by following a random sampling technique. In order to validate the proposed conceptual framework, structural equation modelling was implemented. The results demonstrated a positive direct association between Green Inclusive Leadership and Employee Green Creativity, Green Organizational Citizenship Behaviour, respectively. Moreover, Employee Green Creativity partially mediated the relationship between Green Inclusive Leadership and Green Organizational Citizenship Behaviour. Subsequently, on the basis of research findings, the implications and limitations of the present study were delineated.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"213 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-17DOI: 10.1177/09721509241263158
Larissa Cristina Ribeiro e Souza, Juciara Nunes de Alcântara, Cristina Lelis Leal Calegario
In this article, we aimed to investigate the influence of the distance of intellectual property protection (IPP) between the home and host countries in the degree of ownership of subsidiaries of emerging-market multinational enterprises (EMNEs) and the moderating role of the financial support of the home-country government in the relationship between the IPP distance and the degree of ownership. We applied a binominal panel probit model to analyze data from 296 subsidiaries of 32 Brazilian multinationals in 40 host countries during the period 2006–2015. The results indicate that Brazilian multinationals tend to opt for full ownership in host countries with a positive IPP distance and that this tendency is maintained with financial support from the home-country government. The results support the importance of formal institutions to EMNEs’ strategic decisions and contribute to the discussion of the importance of IPP for international business. This study seeks to contribute to the literature by analysing the link between the degree of ownership of EMNEs and the distance of IPP between the home country and the host countries, an under-analysed topic. In addition, the present study also contributes to the advancement of research on EMNEs by examining the Latin American context.
{"title":"Intellectual Property Protection and Degree of Ownership of Emerging-market Multinational Enterprises: The Moderating Role of Home-country Government Support","authors":"Larissa Cristina Ribeiro e Souza, Juciara Nunes de Alcântara, Cristina Lelis Leal Calegario","doi":"10.1177/09721509241263158","DOIUrl":"https://doi.org/10.1177/09721509241263158","url":null,"abstract":"In this article, we aimed to investigate the influence of the distance of intellectual property protection (IPP) between the home and host countries in the degree of ownership of subsidiaries of emerging-market multinational enterprises (EMNEs) and the moderating role of the financial support of the home-country government in the relationship between the IPP distance and the degree of ownership. We applied a binominal panel probit model to analyze data from 296 subsidiaries of 32 Brazilian multinationals in 40 host countries during the period 2006–2015. The results indicate that Brazilian multinationals tend to opt for full ownership in host countries with a positive IPP distance and that this tendency is maintained with financial support from the home-country government. The results support the importance of formal institutions to EMNEs’ strategic decisions and contribute to the discussion of the importance of IPP for international business. This study seeks to contribute to the literature by analysing the link between the degree of ownership of EMNEs and the distance of IPP between the home country and the host countries, an under-analysed topic. In addition, the present study also contributes to the advancement of research on EMNEs by examining the Latin American context.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"80 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142198699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-21DOI: 10.1177/09721509241258975
S. Veena Iyer
This case illustrates a specific type of private equity exit where the portfolio investment is sold to another fund of the same firm. This case highlights the differing motivations of the stakeholders involved and possible conflicts of interest, which can have ethical ramifications. While secondary sale exits are common in private equity, sale within the same firm is a recent phenomenon that gives rise to more conflicts of interest. This is one of few cases that gives prime space to the personal motivations of stakeholders and ethical issues, apart from the private equity business nuances. Written as a teaching case with the primary motive to drive home certain aspects of the workings of a private equity firm, it describes an unconventional exit made by Blackstone Inc. from one of its largest private equity investments in India, Mphasis Ltd. It has been built using secondary sources, particularly company documents and announcements, besides media reports surrounding the event. We conclude that the compensation structures of the general and limited partners, respectively, come in the way of complete goal congruence and such deals lend themselves to more than the usual conflicts of interest. Unethical behaviour on the part of the general partners is especially possible, including continuous earning of fees and avoiding clawback. Ambiguity in private firms’ valuation adds to the possibility of unethical decision-making.
{"title":"Exit or Non-exit? Case Study of Blackstone’s Stake Sale in Mphasis","authors":"S. Veena Iyer","doi":"10.1177/09721509241258975","DOIUrl":"https://doi.org/10.1177/09721509241258975","url":null,"abstract":"This case illustrates a specific type of private equity exit where the portfolio investment is sold to another fund of the same firm. This case highlights the differing motivations of the stakeholders involved and possible conflicts of interest, which can have ethical ramifications. While secondary sale exits are common in private equity, sale within the same firm is a recent phenomenon that gives rise to more conflicts of interest. This is one of few cases that gives prime space to the personal motivations of stakeholders and ethical issues, apart from the private equity business nuances. Written as a teaching case with the primary motive to drive home certain aspects of the workings of a private equity firm, it describes an unconventional exit made by Blackstone Inc. from one of its largest private equity investments in India, Mphasis Ltd. It has been built using secondary sources, particularly company documents and announcements, besides media reports surrounding the event. We conclude that the compensation structures of the general and limited partners, respectively, come in the way of complete goal congruence and such deals lend themselves to more than the usual conflicts of interest. Unethical behaviour on the part of the general partners is especially possible, including continuous earning of fees and avoiding clawback. Ambiguity in private firms’ valuation adds to the possibility of unethical decision-making.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"42 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141508884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-21DOI: 10.1177/09721509241260365
Byeonghwa Park, Kihyun Kim, Sahrok Kim, Yongpil Geum
This study examines the effects of entrepreneurial competencies on competitive agility and entrepreneurial satisfaction of startups in a hypercompetitive Korean business environment. The study adopts a framework based on a resource-based view of the resources, capabilities and processes shaping a startup performance, considering vital drivers such as information technology competency, opportunity competency and competitive agility. It highlights that entrepreneurial success should not be solely limited to financial indicators, as entrepreneurial satisfaction of young startups is also crucial. A structural equation model was employed to analyze data from 638 South Korean startups that received government support. The results show that there is a positive relationship between information technology and opportunity competency on competitive agility. Information technology competency has a positive effect on opportunity competency. Further, competitive agility and opportunity competency have a positive effect on entrepreneurial satisfaction. Additionally, competitive agility mediates the positive relationship between opportunity competency and entrepreneurial satisfaction. The study concludes that, to be successful, startups need to align their entrepreneurial competencies in an agile manner to scan the market environment, seize business opportunities and transform capabilities into actions for improved entrepreneurial satisfaction outcomes. In summary, we suggest that small and mid-size startups can improve their entrepreneurial satisfaction outcomes by linking entrepreneurial competencies with entrepreneurial action process and competitive agility.
{"title":"Do Entrepreneurial Competencies Impact Competitive Agility and Entrepreneurial Satisfaction? Evidence from Startups in South Korea","authors":"Byeonghwa Park, Kihyun Kim, Sahrok Kim, Yongpil Geum","doi":"10.1177/09721509241260365","DOIUrl":"https://doi.org/10.1177/09721509241260365","url":null,"abstract":"This study examines the effects of entrepreneurial competencies on competitive agility and entrepreneurial satisfaction of startups in a hypercompetitive Korean business environment. The study adopts a framework based on a resource-based view of the resources, capabilities and processes shaping a startup performance, considering vital drivers such as information technology competency, opportunity competency and competitive agility. It highlights that entrepreneurial success should not be solely limited to financial indicators, as entrepreneurial satisfaction of young startups is also crucial. A structural equation model was employed to analyze data from 638 South Korean startups that received government support. The results show that there is a positive relationship between information technology and opportunity competency on competitive agility. Information technology competency has a positive effect on opportunity competency. Further, competitive agility and opportunity competency have a positive effect on entrepreneurial satisfaction. Additionally, competitive agility mediates the positive relationship between opportunity competency and entrepreneurial satisfaction. The study concludes that, to be successful, startups need to align their entrepreneurial competencies in an agile manner to scan the market environment, seize business opportunities and transform capabilities into actions for improved entrepreneurial satisfaction outcomes. In summary, we suggest that small and mid-size startups can improve their entrepreneurial satisfaction outcomes by linking entrepreneurial competencies with entrepreneurial action process and competitive agility.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"18 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141508885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.1177/09721509241251979
Muhammad Kashif Imran, Muhammad Nadeem, Tehreem Fatima, Ambreen Sarwar, Sobia Shabeer
In a dynamic and competitive world, organizations need healthy interpersonal relationships in the workplace to achieve success. Within the interpersonal relationship domain, the supervisor–employee bond is the most important that determines the fate of employee performance. Drawing on the conservation of resources and self-control theory, this empirical inquiry investigates the buffering effects of self-control on the relationship between abusive supervision and employee performance through the mediating effects of defensive silence and constructive voice behaviours. The data were collected from a sample of 293 respondents from the services sector organizations functioning in the southern Punjab region of Pakistan and were analyzed by deploying partial least squares structural equation modelling technique. The results revealed that abusive supervision has negative effects on employee performance with partial mediation of defensive silence and constructive voice behaviours. This research adds to the existing literature in organizational behaviour and psychology by introducing moderated mediation of self-control perspective between the relationship between abusive supervision and employee performance through silence and voice behaviours. Further, this study provides guidelines to practitioners on how to reduce the injurious effects of abusive supervision on employee performance.
{"title":"I am a Performer Because of Self-control! A Canvas Among Abusive Supervision, Silence, Voice, Self-control and Performance","authors":"Muhammad Kashif Imran, Muhammad Nadeem, Tehreem Fatima, Ambreen Sarwar, Sobia Shabeer","doi":"10.1177/09721509241251979","DOIUrl":"https://doi.org/10.1177/09721509241251979","url":null,"abstract":"In a dynamic and competitive world, organizations need healthy interpersonal relationships in the workplace to achieve success. Within the interpersonal relationship domain, the supervisor–employee bond is the most important that determines the fate of employee performance. Drawing on the conservation of resources and self-control theory, this empirical inquiry investigates the buffering effects of self-control on the relationship between abusive supervision and employee performance through the mediating effects of defensive silence and constructive voice behaviours. The data were collected from a sample of 293 respondents from the services sector organizations functioning in the southern Punjab region of Pakistan and were analyzed by deploying partial least squares structural equation modelling technique. The results revealed that abusive supervision has negative effects on employee performance with partial mediation of defensive silence and constructive voice behaviours. This research adds to the existing literature in organizational behaviour and psychology by introducing moderated mediation of self-control perspective between the relationship between abusive supervision and employee performance through silence and voice behaviours. Further, this study provides guidelines to practitioners on how to reduce the injurious effects of abusive supervision on employee performance.","PeriodicalId":47569,"journal":{"name":"Global Business Review","volume":"25 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141190616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.1177/09721509241250231
Mohammed Ashar Khan, Sapna Popli, Harsh Purohit, Asif Ali Syed
With a young population and high internet penetration levels, Saudi Arabian users are more active than ever on social media. Close to 44% of Saudi Arabia’s users of online social networking sites are between the age of 18 and 24 years, also known as ‘zoomers’ or ‘Gen Z’. From this age group, students at the college level are one of the most prolific users of online social networks ( Alaslani & Alandejani, 2020 ). Since this study was conducted on Saudi undergraduate students, we will refer to them as zoomers in this article as they are from the same age group. The Unified Theory of Acceptance and Use of Technology was adapted for the study to understand factors that influence the perception, acceptance and usage of online social networks by zoomers in Saudi Arabia. Data collected from 623 undergraduate students across the country reflect that while variables like task-oriented usage, trust and pleasure influenced the attitude of users, privacy was not a concern for students in choosing to use online social networks. Perceived behavioural control directly impacts the intention to use such networks; however, subjective norms or influence of peers and family did not impact the behavioural intention of the students to choose online social networking sites. A better understanding of the factors influencing the attitude of these zoomers (Gen Z) provides a massive opportunity for brands as well as social networking platforms to be able to not only reach this population effectively but also plan efficient approaches for revenue generation. This can also help academicians and government entities understand the behaviour of college-going students by exploring the constructs related to their behavioural intention to choose and use online social networks.
沙特阿拉伯人口年轻，互联网普及率高，用户在社交媒体上比以往任何时候都活跃。沙特阿拉伯近 44% 的在线社交网站用户年龄在 18-24 岁之间，也被称为 "zoomers "或 "Z 世代"。在这一年龄组中，大学生是使用在线社交网络最多的用户之一（Alaslani & Alandejani, 2020）。由于本研究的对象是沙特的本科生，因此我们在本文中将他们称为 "zoomers"，因为他们属于同一年龄段。本研究采用了 "接受和使用技术统一理论"（Unified Theory of Acceptance and Use of Technology），以了解影响沙特阿拉伯变焦者对在线社交网络的认知、接受和使用的因素。从全国 623 名本科生那里收集的数据反映出，虽然任务导向型使用、信任和愉悦感等变量影响了用户的态度，但学生在选择使用在线社交网络时并不关心隐私问题。感知行为控制直接影响使用此类网络的意向；然而，主观规范或同伴和家庭的影响并不影响学生选择网络社交网站的行为意向。更好地了解影响这些变焦者（Z 世代）态度的因素，为品牌和社交网络平台提供了一个巨大的机会，使其不仅能够有效地接触到这些人群，还能规划出高效的创收方法。这也有助于学术界和政府机构通过探索与大学生选择和使用在线社交网络的行为意向相关的构建因素来了解大学生的行为。
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