数字化条件下的管理挑战。数字化转型管理》一书的评论(施普林格出版社,2024 年)

D. Ruban
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摘要

社会经济系统数字化的积极进程要求对管理活动进行调整,而相关的科学发展则应为其提供便利。本文是对国际专家团队撰写的专著《数字化转型条件下管理的特殊性》的评论。该著作包括 9 个主要章节,涉及问题的不同方面,特别是数字化过程中的控制、技术转让、人才管理、与客户的互动、营销工具、电子商务、虚拟团队的运作、组织间协作、数字废物管理。总体而言,研究发现,尽管数字化为管理活动开辟了新的前景,但同时也带来了巨大的困难,其影响是矛盾的,或者往往是负面的。对这一研究领域的研究似乎不够深入,本专著成功地为后续研究提出了新的问题。所评论的作品展示了马赛克式的构成;然而,它内容丰富,对问题提出了新颖的看法。书中包含了许多有趣的概念构建和丰富的事实材料。此外,该版本以大量术语而著称,可用的主题索引有助于更好地确定后者的方向。该书风格纯学术性,但潜在读者似乎很广泛。尽管存在一些小的不足,但毫无疑问,俄罗斯专家会对这本专著感兴趣。
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Managerial challenges in the conditions of digitalisation. A review of the book “Management for digital transformation” (Springer, 2024)
The active processes of digitalisation of socio-economic systems require modifications of managerial activities which should be facilitated by relevant scientific developments. This article is a review of the monograph devoted to peculiarities of management in the conditions of digital transformation and written by the international team of specialists. The work includes 9 main chapters which address very different aspects of the problem and particularly control during digitalisation, technology transfer, talent management, interaction with customers, marketing tools, e-commerce, functioning of virtual teams, inter-organisational collaboration, management of digital waste. Generally, it is found that despite the fact that digitalisation opens new perspectives for managerial activities, it also forms significant difficulties, and its effects are ambivalent or can often be negative. The considered research field seems to be rather poorly studied, and the monograph successfully poses new questions for the subsequent investigations. The reviewed work demonstrates the mosaic composition; nonetheless, it is informative and offers an original view of the problem. It contains a lot of interesting conceptual constructs and is rich in factual materials. Also, the edition is distinguished by a substantial number of terms, and the available subject index facilitates better orientation in the latter. The style is purely academic, but the potential readership seems to be wide. Despite a few minor deficiencies, the monograph, undoubtedly, will be interesting to Russian specialists.
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