基于淄博烧烤现象的网络红人美食如何走出圈子助力地方经济发展研究

Shunan Liu
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引用次数: 0

摘要

近年来,随着互联网的兴起,网络红人经济蓬勃发展,逐渐渗透到社交、电商、直播等各个领域,各类网络红人经济产品层出不穷。网络名人食品充分利用了新媒体平台的优势,促进了地方经济的发展。虽然现有文献大多认为网络红人美食是推动城市发展的关键,但大多数学者都是单独研究网络红人美食或从助力经济发展的角度来研究网络红人美食。将二者结合起来研究网络名吃产生的文献较少。圈的原因以及促进地方经济发展的机制。本文以淄博烧烤为研究对象,探讨导致这一网络名吃兴盛的因素及其未来发展模式,从而助力地方经济发展,并为此提供相关优化路径。
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Research on How Internet Celebrity Food Goes out of the Circle to Help Local Economic Development Based on the Barbecue Phenomenon in Zibo
In recent years, with the rise of the Internet, the Internet celebrity economy has developed vigorously, gradually penetrating into various fields such as social networking, e-commerce, and live broadcasting, and various types of Internet celebrity economic products have emerged in endlessly. Internet celebrity food makes full use of the advantages of new media platforms to promote the development of local economy. Although most of the existing literature believes that Internet celebrity food is the key to boosting urban development, most scholars study Internet celebrity food alone or from the perspective of helping economic development. There are few documents that combine the two to study the emergence of Internet celebrity food. The reasons for the circle and the mechanism to promote local economic development. This article takes Zibo Barbecue as the research object to explore the factors that lead to the prosperity of this Internet celebrity food and its future development model, thereby helping local economic development and providing relevant optimization paths for this purpose.
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