从游戏化到个性化：体育媒体、Web 3.0 和对终极球迷体验的渴望

International Journal of Sports Marketing and Sponsorship Pub Date : 2024-04-30 DOI:10.1108/ijsms-06-2023-0121

Andrew C. Billings

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引用次数: 0

摘要

本文旨在探讨 Web 3.0 对体育媒体的影响以及对终极粉丝体验的渴望。本文解释了 Web 3.0 将如何影响：（1）社交电视体验；（2）体育流媒体零延迟的驱动力；（3）对独家体育纪念品和体验的渴望；（4）人工智能驱动的内容；（5）体育媒体生态圈中某些元素的潜在去中心化。研究结果核心球迷体验仍将是可识别的，但人工智能、VR、区块链和其他元素将被注入其中。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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From gamification to personalization: sports media, Web 3.0 and the desire for the ultimate fan experience

Purpose

The purpose of this essay is to explore the ramifications of Web 3.0 on sports media and the desire for the ultimate fan experience.

Design/methodology/approach

The essay explains how Web 3.0 will influence (1) the social TV experience, (2) the drive for zero latency in sports streaming, (3) the desire for exclusive sports memorabilia and experiences, (4) artificial intelligence-driven content and (5) the potential decentralization of certain elements within the sports media ecosphere.