寻找赞助关联营销的圣杯

{"title":"寻找赞助关联营销的圣杯","authors":"Jonathan A. Jensen","doi":"10.2501/jar-2024-012","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"16 12","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Searching for the Holy Grail of Sponsorship-Linked Marketing\",\"authors\":\"Jonathan A. Jensen\",\"doi\":\"10.2501/jar-2024-012\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":502525,\"journal\":{\"name\":\"Journal of Advertising Research\",\"volume\":\"16 12\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-05-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2501/jar-2024-012\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2501/jar-2024-012","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}