{"title":"Immersive Advertising through Co-Creation: Lessons from the Visitor Economy","authors":"Xi Y. Leung, Dimitrios Buhalis, G. Viglia","doi":"10.2501/jar-2024-019","DOIUrl":"https://doi.org/10.2501/jar-2024-019","url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"70 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141643269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sebastian Silas, David John Baker, Daniel Müllensiefen
{"title":"Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements","authors":"Sebastian Silas, David John Baker, Daniel Müllensiefen","doi":"10.2501/jar-2024-013","DOIUrl":"https://doi.org/10.2501/jar-2024-013","url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"19 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140982327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Searching for the Holy Grail of Sponsorship-Linked Marketing","authors":"Jonathan A. Jensen","doi":"10.2501/jar-2024-012","DOIUrl":"https://doi.org/10.2501/jar-2024-012","url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"16 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140979417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How Virtual Reality Can Increase Effectiveness of Prosocial Advertising","authors":"Ou Li, Zhigeng Pan, Han Qiu, Da Qian","doi":"10.2501/jar-2024-011","DOIUrl":"https://doi.org/10.2501/jar-2024-011","url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"32 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140667482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads","authors":"O. Droulers, Junwei (Jerry) Yu, S. Lacoste-Badie","doi":"10.2501/jar-2024-010","DOIUrl":"https://doi.org/10.2501/jar-2024-010","url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"37 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140667455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How to Use the Power of Advertising To Enhance Social Good","authors":"Marla B. Royne Stafford","doi":"10.2501/jar-2024-007","DOIUrl":"https://doi.org/10.2501/jar-2024-007","url":null,"abstract":"","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"54 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140400354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Victoria Broadbridge, Federico Mangió, Giandomenico Di Domenico
Autonomous sensory meridian response (ASMR)—a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck—has become increasingly popular on social media, leading researchers to investigate its potential for advertising. Although extant research has shed light on the characteristics of ASMR cues and of their receivers, it has tended to treat said cues as homogeneous and focused on outcomes that are largely outside the digital realm. Against these shortcomings, this article merges techniques from digital research and automated text analysis to explore how ASMR sources (i.e., branded, sponsored, and nonsponsored) shape users’ digital engagement with ASMR content on YouTube. In doing so, this study contributes to the burgeoning sensory marketing literature and provides actionable insights to marketers who want to enter the ASMR domain.
{"title":"How Brand Managers Can Maximize Engagement with ASMR YouTube Content","authors":"Victoria Broadbridge, Federico Mangió, Giandomenico Di Domenico","doi":"10.2501/jar-2023-026","DOIUrl":"https://doi.org/10.2501/jar-2023-026","url":null,"abstract":"Autonomous sensory meridian response (ASMR)—a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck—has become increasingly popular on social media, leading researchers to investigate its potential for advertising. Although extant research has shed light on the characteristics of ASMR cues and of their receivers, it has tended to treat said cues as homogeneous and focused on outcomes that are largely outside the digital realm. Against these shortcomings, this article merges techniques from digital research and automated text analysis to explore how ASMR sources (i.e., branded, sponsored, and nonsponsored) shape users’ digital engagement with ASMR content on YouTube. In doing so, this study contributes to the burgeoning sensory marketing literature and provides actionable insights to marketers who want to enter the ASMR domain.","PeriodicalId":502525,"journal":{"name":"Journal of Advertising Research","volume":"160 ","pages":"313 - 334"},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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