Figurative Units in the Communicative Practices of Mediatized Political Discourse

The article is dedicated to the communicative features of mediatized political discourse, which remain insufficiently explored. Using the example of the use of figurative means of language in the genres of media-political communications, it is demonstrated that the mediatized form of communication possesses not only the basic functions of professional discourse but also additional functions: amplifying or softening content, saving linguistic means, emotional and attractive functions. Each of these functions plays a significant role in shaping audience perception and influencing public opinion on political issues. With the help of contextual and semantic analysis, as well as the corpus method, the following results were obtained: in the studied context, figurative units are important linguistic means used for the effective conveyance of specific political views and emotions. These units include figurative metaphors and comparisons, phraseology, proverb, precedent phenomena and colloquial expressions. The novelty of the research lies in the analysis of communicative features and functions of figurative units in various genres of mediatized political discourse: political talk shows, political interviews, and internet texts of politicians. The research results can be applied in the practice of media communication, communicative linguistics, and discourse theory.