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Terminology of the Digital World in the Light of Communication Studies 从传播学角度看数字世界的术语
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-39-43
A. Minyar-Belorucheva, P. Sergienko
The development of digital technologies in the modern world, in particular artificial intelligence (AI), has brought about the creation of ChatGPT, a unique ChatGPT language model capable of communicating with humans. This article is devoted to the analysis of the functioning features of the ChatGPT language model, which is a product of artificial intelligence. Trained by a human, this model is able of communicating with users, creating the impression of full-fledged communication, vividly demonstrating that information exchange can occur not only between people, but also between a person and a machine. Communicative shifts of this kind have become possible as a result of the achievements of the digital revolution, which is shaping a new cyberspace of human existence. This indicates the radical changes that are taking place in society, and lead to a paradigm shift and the formation of new thinking and its embodiment in language. The purpose of this article is to analyze the terminology and its definitions, revealing the essence and functions of the ChatGPT language model. The tasks of this paper are defined by the purpose set for the investigation and boil down to a number of operations necessary to achieve it. The novelty of this work is due to the research material, which has become the subject of linguistic analysis for the first time. The methods used in the article, such as the semantic analysis of ChatGPT terminology, its synthesis, as well as classification, has made it possible to present the terminological system of this field in the process of creating new knowledge and contributing to effective communication. As a result of the analysis of the language units in question, the authors have managed to understand the operation associated with ChatGPT training, identifying the main functions of this language model, and tracing the ways of its further development.
现代世界数字技术的发展,尤其是人工智能(AI)的发展,带来了 ChatGPT 的诞生,这是一种能够与人类交流的独特 ChatGPT 语言模型。本文主要分析 ChatGPT 语言模型的功能特点,它是人工智能的产物。经过人类的训练,该模型能够与用户进行交流,给人一种完全交流的印象,生动地证明了信息交流不仅可以发生在人与人之间,也可以发生在人与机器之间。数字革命的成果使这种交流方式的转变成为可能,数字革命正在塑造一个新的人类生存网络空间。这表明社会正在发生翻天覆地的变化,并导致范式的转变和新思维的形成及其在语言中的体现。本文旨在分析术语及其定义,揭示 ChatGPT 语言模式的本质和功能。本文的任务是根据调查目的确定的,并归结为实现调查目的所需的一系列操作。这项工作的新颖性在于研究材料首次成为语言分析的主题。文章中使用的方法,如 ChatGPT 术语的语义分析、综合以及分类,使得在创造新知识和促进有效交流的过程中呈现该领域的术语系统成为可能。通过对有关语言单位的分析,作者设法了解了与 ChatGPT 培训相关的操作,确定了这一语言模式的主要功能,并追踪了其进一步发展的途径。
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引用次数: 0
Technology of Using Cartoons in Teaching Buryat Language to Preschool Children 使用动画片向学龄前儿童教授布里亚特语的技术
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-27-34
Oksana Dareeva
The Buryat language is in danger of extinction. Vitality of the language is determined by children's use of it. At present, there is an urgent need in the republic to develop and apply in the process of teaching the Buryat language such technologies that will be interesting and demanded by pre-school children. The purpose of the study is to show the possibilities of using cartoons in the process of teaching Buryat language as a second language to preschool children. In the course of the study we applied the following methods: generalization of experience in teaching Buryat language as a second language to preschool children, analysis of scientific literature on the methods of early foreign language teaching, speech development of preschool children, use of cartoons in language classes, observation of the process of language skills formation in preschool children, experimental and pedagogical work, conversation with Buryat language teachers of preschool educational organizations of the Republic of Buryatia. The study revealed that cartoons created in the Buryat language have a great didactic potential. To use them for the purpose of teaching the Buryat language, a selection of cartoon series was made and a set of tasks for them was developed. This set of tasks realizes the methods of teaching second languages and the algorithm of work on video materials. Scientific novelty of the study consists in methodical analysis of the teaching potential of cartoons in the Buryat language, the study of linguistic and speech content of cartoon texts and the possibility of using them in the formation of linguistic skills and the development of technology of using these cartoons in teaching the Buryat language to preschool children. The practical significance of the study lies in the description of a set of tasks for working on cartoons, which makes it possible to use the results of the study in the development of new technologies of teaching Buryat language and other languages with the use of cartoons, in particular, in the development of a set of tasks and exercises for different types of language and speech skills, in the creation of educational cartoons.
布里亚特语濒临灭绝。语言的生命力取决于儿童对语言的使用。目前,布里亚特共和国迫切需要在布里亚特语教学过程中开发和应用学龄前儿童感兴趣和需要的技术。本研究的目的是展示在将布里亚特语作为第二语言教授学龄前儿童的过程中使用动画片的可能性。在研究过程中,我们采用了以下方法:总结将布里亚特语作为第二语言教授给学龄前儿童的经验、分析有关早期外语教学方法的科学文献、学龄前儿童的语言发展、在语言课上使用动画片、观察学龄前儿童语言技能的形成过程、实验和教学工作、与布里亚特共和国学前教育机构的布里亚特语教师交谈。研究表明,用布里亚特语创作的漫画具有巨大的教学潜力。为了将其用于布里亚特语教学,我们选择了一些系列动画片,并为其制定了一套任务。这套任务实现了第二语言教学方法和视频材料工作算法。该研究的科学新颖性在于对布里亚特语动画片的教学潜力进行了系统分析,对动画片文本的语言和语音内容进行了研究,确定了使用这些动画片培养语言技能的可能性,并开发了使用这些动画片对学龄前儿童进行布里亚特语教学的技术。该研究的实际意义在于描述了一套漫画工作任务,从而可以将研究成果用于开发使用漫画教授布里亚特语和其他语言的新技术,特别是在创作教育漫画的过程中为不同类型的语言和言语技能开发一套任务和练习。
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引用次数: 0
Mother Language-Based Teaching of the Russian Lexicon to Croatian Students 以母语为基础向克罗地亚学生教授俄语词典
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-35-38
Ana Zalovic
This article discusses the main reasons underlying the difficulties and errors experienced by Croatian native speakers in mastering the lexical structure of another Slavic language, specifically Russian, in the initial stage of learning. The author's attention is focused on the student’s substitution of meanings of lexical units in Russian with words of the native language, due to interlingual or linguistic paronymy. In teaching Russian to Croatian native speakers, it is important to maintain the thematic and situational principle of teaching, the principle of sufficiency, and the principle of relying on the mother tongue. This paper provides examples of effective vocabulary mastering: the use of visual clarity, reliance on similar sounding words in the native language, internationalisms, archaisms, application of the tacit (implicit) knowledge mechanism, unconscious reliance on equivalent, similar sounding words from close South Slavic languages, particularly Serbian and Slovenian (as positive interference). Attention is focused on the development of logical thinking and independence, the correct use of the dictionary, and working with audio recordings and video materials. The article focuses on words with connotative meaning, linguocultural lexis, non-equivalent and partially equivalent lexis, and speech etiquette.
本文讨论了以克罗地亚语为母语的人在掌握另一种斯拉夫语言(特别是俄语)的词汇结构时遇到困难和错误的主要原因。作者关注的重点是学生由于跨语言或语言同义词而将俄语中词汇单位的含义替换为母语词汇。在向以克罗地亚语为母语的人教授俄语时,必须坚持教学的主题和情景原则、充分性原则和依赖母语原则。本文举例说明了有效掌握词汇的方法:使用视觉清晰度、依赖母语中发音相似的单词、国际语、古语、应用默会(隐含)知识机制、无意识地依赖相近的南斯拉夫语,特别是塞尔维亚语和斯洛文尼亚语中发音相似的单词(作为积极干扰)。重点关注逻辑思维和独立性的发展、词典的正确使用以及录音和视频材料的使用。文章的重点是具有内涵意义的词汇、语言文化词汇、非等价和部分等价词汇以及演讲礼仪。
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引用次数: 0
Figurative Units in the Communicative Practices of Mediatized Political Discourse 媒体化政治话语交际实践中的比喻单元
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-52-59
Jie Tan
The article is dedicated to the communicative features of mediatized political discourse, which remain insufficiently explored. Using the example of the use of figurative means of language in the genres of media-political communications, it is demonstrated that the mediatized form of communication possesses not only the basic functions of professional discourse but also additional functions: amplifying or softening content, saving linguistic means, emotional and attractive functions. Each of these functions plays a significant role in shaping audience perception and influencing public opinion on political issues. With the help of contextual and semantic analysis, as well as the corpus method, the following results were obtained: in the studied context, figurative units are important linguistic means used for the effective conveyance of specific political views and emotions. These units include figurative metaphors and comparisons, phraseology, proverb, precedent phenomena and colloquial expressions. The novelty of the research lies in the analysis of communicative features and functions of figurative units in various genres of mediatized political discourse: political talk shows, political interviews, and internet texts of politicians. The research results can be applied in the practice of media communication, communicative linguistics, and discourse theory.
这篇文章专门探讨了媒体化政治话语的传播特点,但对这些特点的探讨仍然不够。文章以媒体政治传播体裁中形象化语言手段的使用为例,说明媒体化传播形式不仅具有专业话语的基本功能,还具有其他功能:放大或软化内容、节省语言手段、情感和吸引力功能。这些功能中的每一种都在塑造受众观念和影响公众对政治问题的看法方面发挥着重要作用。在语境和语义分析以及语料库方法的帮助下,得出了以下结果:在所研究的语境中,形象化单元是有效传达特定政治观点和情感的重要语言手段。这些单位包括形象的比喻和比较、短语、谚语、先例现象和口语表达。本研究的新颖之处在于分析了各种媒体化政治话语体裁(政治脱口秀、政治访谈和政治家的网络文本)中形象化单元的交际特征和功能。研究成果可应用于媒体传播实践、交际语言学和话语理论。
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引用次数: 0
Socially Responsible Business Communication: Genesis and Evolution 具有社会责任感的商业传播:起源与演变
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-60-66
L. Semenova
Introduction. In the modern world, socially responsible communication and the social policy of business in relation to the state and society play a key role on which the growth of the company’s intangible assets and its financial well-being depends. The purpose of the article is to analyze the prerequisites for the emergence of socially responsible business communication in Russia and abroad, consider the stages of their development and draw up a periodization. Methodology and methods. The theoretical and methodological basis of the study was a systematic approach that promotes ordering and systematization of many historical events and facts of social business initiatives into an integral unity. Research methods: analysis of literary sources, retrospective analysis, comparative analysis of Russian and Western practices of socially responsible communication and social business initiatives, synthesis, generalization. Results. Using a systematic approach, an analysis of Russian and global methodology for socially responsible behavior of companies and a historiographical review of communication activities in the context of social responsibility of business were made, and a periodization of the process of development of socially responsible communication of business in Russia and abroad was compiled. Scientific novelty lies in the systematization and periodization of the prerequisites and facts of the origin and development of socially responsible communication in Russia and abroad. Practical significance. The results of the study may be useful for improving socially responsible business communication.
导言。在现代社会中,企业与国家和社会之间的社会责任交流和社会政策对企业无形资产的增长和财务状况起着关键作用。本文旨在分析俄罗斯和国外企业社会责任传播出现的先决条件,研究其发展阶段,并对其进行阶段划分。方法与手段。研究的理论和方法论基础是系统化方法,该方法促进将社会商业倡议的许多历史事件和事实排序并系统化为一个完整的统一体。研究方法:分析文献资料、回顾性分析、俄罗斯和西方社会责任交流和社会企业倡议实践的比较分析、综合、概括。成果。采用系统方法,分析了俄罗斯和全球企业社会责任行为的方法,对企业社会责任背景下的传播活动进行了历史回顾,并对俄罗斯和国外企业社会责任传播的发展进程进行了时期划分。科学新颖性在于对俄罗斯和国外社会责任传播起源和发展的先决条件和事实进行了系统化和时期化。实践意义。研究结果可能有助于改善企业的社会责任交流。
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引用次数: 0
Communicative Strategies of an Opinion Leader: "Someone Else's Word" as a Means of Expressing an Assessment in a PR Biography 意见领袖的交流策略:将 "别人的话 "作为在公关传记中表达评价的一种手段
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-67-73
Y. Bondarenko, I. Kovtunenko
The article provides a multidimensional characterization of the genre of PR biography, which is frequent in PR discourse. The authors analyze "someone else's word" as a means of expressing an assessment in a PR biography, using such research methods as lexico-conceptual-semantic, interpretive analysis, contextual analysis, content analysis. Evaluativeness in PR discourse acts as a significant category that carries the general tone of the statement. Opinion leaders of various social status use a typical communication strategy typical of modern PR discourse, and at the same time carrying a new tactic, broadcast by one or another author / addressee. The results of the scientific research are shown on the basis of identifying the mechanisms by which direct positive assessments are included in the PR biography.
文章对公关话语中频繁出现的公关传记这一体裁进行了多维度的描述。作者运用词汇-概念-语义、解释性分析、语境分析、内容分析等研究方法,分析了 "别人的话 "作为公关传记中表达评价的一种手段。公关话语中的 "评价性 "是一个重要的范畴,承载着话语的总体基调。不同社会地位的舆论领袖使用现代公关话语中典型的传播策略,同时也使用一种新的策略,由一个或另一个作者/受众进行广播。科学研究的结果是在确定直接正面评价纳入公关传记的机制的基础上显示出来的。
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引用次数: 0
Formation of the Iraq Image in the German Regional Media through Conceptual Metaphors 德国地区媒体通过概念隐喻塑造伊拉克形象
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-44-51
Larisa N. Rebrina, Laith Ahmed Mohammed Ali Al-Khafaji
The article presents the results of the study of productive conceptual metaphors regularly used to create an image of Iraq in the German regional media. Metaphors are characterized with regard to their frequency, the amount of lexical means in metaphorical nominative fields, and the characteristics added to the formed country image. The sources of the material are the regional media Berliner Zeitung, Aachener-Zeitung, Saarbrücker Zeitung, Münchner Merkur, Berliner Morgenpost, Tagesspiegel. The sample includes publications from 2019 to the present. Contextual and definitional analysis and quantitative calculations are used. The following metaphors are identified as the most frequently used (in descending order of productivity): "Iraq is a living being", "Iraq is a non-whole whole", "Iraq is a place of uncontrolled power", "Iraq is a warrior". The listed metaphors are updated in the publications of the German regional media by the lexical units of the semantic fields "speech activity", "mental state", "physical state", "movement", "division", "mental manifestations", "weather manifestations", "war". The highest nominative density distinguishes the personifying metaphor "Iraq is a living being"; the lowest nominative density characterizes the metaphor "Iraq is a warrior". The metaphors "Iraq is a place of uncontrolled power" and "Iraq is a non-whole whole" reveal a similar degree of linguistic detail of the corresponding conceptual metaphorical spaces, an average degree of variability in the designations of the introduced semantic shades. The lexical units leiden, Teil, toben, kämpfen are attributed to the most frequent kernel means which implement the studied metaphors. The kernel of the Iraq image in the regional German media is constituted by such features of the country as suffering, divided, raging, struggling.
文章介绍了对德国地区媒体在塑造伊拉克形象时经常使用的生产性概念隐喻的研究结果。文章从隐喻的使用频率、隐喻名词领域的词汇量以及所形成的国家形象的特点等方面对隐喻进行了描述。材料来源为地区媒体《柏林日报》、《亚琛日报》、《萨尔布吕肯报》、《明斯克晨报》、《柏林晨邮报》和《泰晤士报》。样本包括 2019 年至今的出版物。使用了语境和定义分析以及定量计算。以下隐喻被确定为使用频率最高的隐喻(按生产率降序排列):"伊拉克是一个生命体"、"伊拉克是一个不完整的整体"、"伊拉克是一个权力失控的地 方"、"伊拉克是一个战士"。在德国地区媒体的出版物中,列出的隐喻通过 "语言活动"、"精神状态"、"身体状态"、"运动"、"分裂"、"精神表现"、"天气表现"、"战争 "等语义领域的词汇单位进行了更新。在 "伊拉克是一个生命体 "这一人格化隐喻中,称谓密度最高;在 "伊拉克是一个战士 "这一隐喻中,称谓密度最低。伊拉克是一个权力失控的地方 "和 "伊拉克是一个不完整的整体 "这两个隐喻显示出相应概念隐喻空间的语言细节程度相似,引入的语义阴影的指定变化程度一般。词汇单位 leiden、Teil、toben、kämpfen 是实现所研究隐喻最常用的内核手段。在德国地区媒体中,伊拉克形象的内核由该国的苦难、分裂、肆虐、挣扎等特征构成。
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引用次数: 0
Testing Communicative Competencies of Russian Language Proficiency 测试俄语水平的交际能力
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-12-21
T. Romanova, V. Kulikova, M. Klimova
The article discusses the problem of methodology and methods for assessing the communicative competencies of adult native speakers of Russian. Communication skill is one of the major soft skills within university education. To assess the development of this skill, a valid and convenient tool is needed. The aim is to to create a set of tasks to assess the communication skills of adult native speakers of Russian, to test it on a focus group of students, as well as to study sociolinguistic factors affecting test results (age, major, etc.). This article describes the principle of creating a methodological complex, which includes: an algorithm for assessing communicative competencies, sets of test tasks to assess the level of spoken and written speech proficiency, a scale for assessing test results. General scientific methods of analysis and synthesis, and the modeling method were used. The algorithm for assessing communicative competencies includes: assessment component (linguistic, discursive and stylistic, rhetorical and pragmatic, ethical); assessment criteria; rating scale; rating levels; types of tasks (editing defective text according to the norms of the Russian language and its stylistics; programmed control, tests, writing, public speaking – monologue, debate, etc.). As the result, the developed methodological complex could be used for assessing the communicative competencies of university students. With this complex it is possible to monitor and assess the quality of educational programs in terms of the communication skills development among students. For educational purposes, it is planned to involve students in the implementation of the project, which will give them the opportunity to develop professional skills using the presented parameters for assessing communication competencies.
文章讨论了评估以俄语为母语的成年人交际能力的方法和手段问题。交际能力是大学教育中的主要软技能之一。要评估这一技能的发展,需要一个有效而方便的工具。本文的目的是创建一套任务,用于评估以俄语为母语的成年人的交际能力,并在重点学生群体中进行测试,同时研究影响测试结果的社会语言因素(年龄、专业等)。本文介绍了建立方法论综合体的原则,其中包括:评估交际能力的算法、评估口语和书面语水平的测试任务集、评估测试结果的量表。采用了分析和综合的一般科学方法以及建模方法。交际能力评估算法包括:评估内容(语言、话语和文体、修辞和语用、道德);评估标准;评分标准;评分等级;任务类型(根据俄语规范及其文体编辑有缺陷的文本;程序控制、测试、写作、公开演讲--独白、辩论等)。因此,所开发的综合方法可用于评估大学生的交际能力。有了这个综合方法,就可以从培养学生交际能力的角度来监测和评估教育计划的质量。出于教育目的,计划让学生参与该项目的实施,这将使他们有机会利用所提出的交流能力评估参数发展专业技能。
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引用次数: 0
Integration of Multimedia Educational Technologies in Mid-Level Institutions: Practical Experience 中职院校的多媒体教育技术整合:实践经验
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-22-26
N. Romanenko, O. Ryago
The article presents an analysis of the use of multimedia technologies in the educational environment of secondary vocational education. The use of multimedia technologies is considered as an opportunity to increase the efficiency of the educational process, improve the assimilation of educational material and develop the skills of technical students. They get the opportunity to create interactive lessons tailored to the individual needs and interests of students. The organization of collective work becomes more effective and convenient for all participants in the educational process. Using digital tools, teachers can create a variety of assignments, educational materials, check and evaluate student work online. This allows students to receive feedback on their achievements and progress in real time. The article draws attention to the importance of training in multimedia technologies for future professionals who are ready to use multimedia technologies, which expands the range of professional competencies and be more competitive in the labor market. The author pays special attention to the readiness of the pedagogical cluster of a technological college to use digital platforms and tools that can significantly change the level of teaching. In the digital educational environment, students can interact with each other and with the teacher through various communication channels and educational platforms, discuss modern trends and technologies, share ideas, ask questions and work together on current projects.
文章对中等职业教育环境中多媒体技术的使用进行了分析。多媒体技术的使用被认为是提高教育过程效率、改进教材吸收和发展技校学生技能的一个机会。他们有机会根据学生的个人需求和兴趣创建交互式课程。对于教育过程的所有参与者来说,集体工作的组织变得更加有效和方便。利用数字工具,教师可以创建各种作业、教学材料,在线检查和评估学生的作业。这样,学生就能实时收到有关其成绩和进步的反馈。文章提请人们注意多媒体技术培训对未来专业人员的重要性,这些专业人员已做好使用多媒体技术的准备,从而扩大了专业能力的范围,在劳动力市场上更具竞争力。作者特别关注技术学院教学集群是否做好了使用数字平台和工具的准备,这些平台和工具可以显著改变教学水平。在数字化教育环境中,学生可以通过各种交流渠道和教育平台与教师进行互动,讨论现代趋势和技术,分享想法,提出问题,并共同完成当前的项目。
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引用次数: 0
From Education to Professionalism through Communicative Practices 通过交流实践从教育到专业精神
Pub Date : 2024-05-06 DOI: 10.12737/2587-9103-2024-13-2-5-6
Lyubov' Goncharova
The words of the editor-in-chief indicate the key scientific aspects of the publications in the current issue and note the relevance of research into communicative practices carried out in various spheres of human activity.
主编的话指出了本期出版物的主要科学方面,并指出了在人类活动各个领域开展的交际实践研究的相关性。
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引用次数: 0
期刊
Scientific Research and Development. Modern Communication Studies
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