普通人眼中的产品创意:新颖性和实用性在多大程度上重要?

A. Berni, Y. Borgianni, Demis Basso
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摘要

在设计文献中,产品的创造性被认为是新颖性和实用性的结合。然而,这主要适用于工程领域和专家群体。本研究调查了普通人如何理解产品所体现的创造力。在一项有 70 多名参与者参加的实验中,共涉及 8 种产品和 5 个衡量标准。结果显示,新颖性是创意的主要预测因素。实用性对感知创造力的影响较小。实验表明,实用性必须让普通人喜欢特定产品,才能将其与创造性联系起来。
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Creativity of products as meant by ordinary people: to what extent do novelty and usefulness matter?
In the design literature, creativity of products is recognized as a combination of novelty and usefulness. However, this mainly applies to the engineering field and within a community of experts. This study investigates how ordinary people understand creativity embodied in products. In an experiment with 70+ participants, 8 products and 5 metrics were dealt with. Novelty resulted as the main predictor of creativity. Usefulness turned to play a minor effect on perceived creativity. It emerged that usefulness has to make ordinary people like a specific product in order to link it to creativity.
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